Senior Marketing Operations and Analytics Manager

eAssist

84d • $90,000 - $110,000

About The Position

At eAssist Dental Solutions, we empower dental practices by providing expert-driven, AI-powered dental billing solutions that maximize collections, streamline revenue cycle management, and allow dental teams to focus on patient care. As part of our continued growth, we’re seeking an Account Executive to join our Sales team. eAssist is the nation's leading dental billing and patient billing service provider for dental offices. We were co-founded by a dentist who understands what other dentists need. eAssist currently serves over 2000 dental practices through a unique proprietary technology platform that connects dental practices to vetted dental billing professionals, allowing practice owners to fully outsource their billing department. eAssist was recently certified as a 2025 Top Workplace and 2024 Great Place to Work and has been featured on the Inc 5000 list of fastest-growing privately held companies in the U.S. for the last 7 years in a row! We were also recently awarded #10 on Fortune's Great Place to Work for medium-sized Health Care and Biopharma! What makes us so unique? We are a 100% remote, nationwide workforce. This means we are truly able to find the best of the best to join our team and they get to do what they love from the comfort of their home office.

Requirements

• 4–6+ years in Marketing Operations, Marketing Analytics, or Revenue Operations.
• Advanced skills in CRM reporting, Excel/Google Sheets (pivot tables, index/match, data validation), and GA4.
• Experience in Zoho CRM preferred.
• Experience with Looker Studio or similar BI/reporting platforms.
• Proven ability to develop and enforce UTM tracking standards and multi-touch attribution models.
• Hands-on experience building and testing landing pages, forms, and conversion tracking.
• Strong understanding of lead flow, lifecycle stages, and data governance.
• Curiosity, precision, and clear communication skills.

Nice To Haves

• Experience supporting multi-brand environments or CRM migrations.
• Experience in the Dental field is desired but not a requirement.
• MS in Analytics/BI or MBA with strong analytics focus.
• Relevant certifications (preferred): Google Analytics 4, CRM/Analytics certifications, Looker/Looker Studio, SQL (any recognized credential), GTM/Tag Manager.

Responsibilities

• Audit, rebuild, and maintain marketing acquisition and reporting infrastructure in Zoho, GA4, Looker, Calendly, Zapier, and related tools.
• Design dashboards that show where leads originate, how they move through the funnel, and which campaigns drive pipeline and revenue.
• Build attribution models that connect marketing spend to outcomes across channels, partners, and brands.
• Analyze lead behavior and lifecycle trends and translate insights into recommended actions.
• Develop simple forecasting models to project lead volumes and conversion trends across channels.
• Partner with leadership to identify KPIs, benchmarks, and metrics that guide investment decisions.
• Identify and address lead-quality issues across digital channels by analyzing source data, conversion paths, and form submissions.
• Own end-to-end UTM management, creation, and documentation.
• Train and support the marketing team on proper UTM tagging, ensuring every campaign maps correctly into analytics and CRM systems.
• Regularly audit inbound traffic to catch and correct tracking errors.
• Maintain tag and pixel tracking infrastructure for accurate measurement across GA4, ad platforms, and CRM.
• Build, QA, and optimize landing pages and forms to ensure clean data capture and seamless lead routing.
• Set up and test tracking pixels, UTMs, and conversion events to guarantee reliable reporting.
• Manage Zoho CRM reporting, integrations, and data integrity; lead preparation for potential migration to HubSpot or a future multi-brand CRM.
• Document workflows, integrations, and process updates to ensure scalability and continuity.
• Create weekly, monthly, and quarterly reports that visualize performance and connect marketing activity to pipeline.
• Deliver ad-hoc analyses and recommendations that help marketers and executives act on data quickly.
• Conduct short training sessions to improve data fluency across the marketing team.

Benefits

• Remote-first culture – Work from anywhere in the U.S.
• Competitive salary.
• Opportunities for growth within a fast-growing company.
• Collaborative, supportive team culture.
• Health, dental, and vision benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 51-100 employees