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The Sr. Marketing Operations Analyst is a remote position at PENN Entertainment, where you will be part of an exciting industry focused on fun and career growth. This role involves comprehensive analysis of CRM campaign and market research data, utilizing business intelligence tools and SQL for marketing performance analytics, and developing targeted customer engagement campaigns. You will assist in budget processes, partner with the Director on CRM strategy, and prepare analyses for measuring marketing performance across various channels. The position requires collaboration with different teams, maintaining CRM dashboards, and providing training support to end users.