Senior Marketing Operations Analyst

Harvey•New York, NY

About The Position

We're building the marketing infrastructure to support one of the fastest-growing AI companies in legal. To do that well, we need people who are as comfortable in a CRM as they are thinking about how AI can eliminate the manual work holding great marketing teams back. We're looking for a Senior Marketing Operations Analyst to help connect our martech stack, build out AI-powered workflows, and support the analytics and reporting that keep our go-to-market motion sharp. This role reports into our Marketing Operations Lead and works closely with Demand Gen, Sales, RevOps, and Business Tech. If you're someone who likes to get into the systems, fix what's broken, build what doesn't exist yet, and make data actually usable, then this role is for you.

Requirements

2+ years of experience in marketing operations, revenue operations, or a related analytical/technical marketing role — ideally in B2B SaaS.
Hands-on experience with Marketo and Salesforce.
Experience managing event platforms, attribution platforms, reverse ETL, and other marketing systems
Comfort working with data: you can clean a list, build a report, spot an anomaly, and explain what it means.
Genuine curiosity about AI and automation. You've experimented with tools or agents to make your work faster and better. Fluent in OpenAI and Claude.
Attention to detail and a low tolerance for messy data or broken processes.
Able to manage multiple workstreams and communicate clearly with cross-functional partners.

Nice To Haves

Experience with SQL and programming
Familiarity building and running API calls, Marketo API is a plus.

Responsibilities

Grow, support and maintain the administration, configuration, and integration of our core martech stack (Marketo, Salesforce, Clay, Qualified, and others).
Help build and maintain data flows between marketing systems and our CRM ensuring leads, contacts, and campaign data are clean, connected, and actionable.
Identify and troubleshoot integration gaps; work with Revenue Operation and Business Technology to implement fixes and scalable solutions.
Evaluate new tools and vendors as our stack evolves.
Partner with the Marketing Operations Lead to design and build AI-powered workflows that reduce manual work across the marketing team.
Build and iterate on automations for lead routing, data enrichment, campaign operations, and content distribution.
Stay current on AI tools and agents relevant to marketing workflows; bring forward ideas for where automation can improve speed and quality.
Support the build-out of dashboards and reporting infrastructure that give marketing leadership clear visibility into pipeline, campaign performance, and channel efficiency.
Maintain data hygiene across marketing systems from segmentation, list management, field mapping, and deduplication.
Help translate raw data into clear, accessible reports for stakeholders across Marketing and Sales.
Assist with attribution modeling and campaign tracking to ensure accurate measurement of marketing's contribution to revenue.