Senior Marketing Manager

About the position

This role is open to being remote in United States and other locations will be considered - Preferred candidates will reside in Plano, Texas or Boise, Idaho. Cradlepoint Inc. does not sponsor US work authorizations for this job position including H-1B, O-1, and TN. Ericsson also does not hire F-1’s working on EAD for this position. The Senior Demand Marketing Manager will be joining the Demand Marketing organization of Ericsson supporting the Enterprise 5G Coverage portfolio and sales team. The key responsibility of the Demand Marketing organization is to drive preference, leads, pipeline and revenue for Ericsson products and sales teams. This role will work with a newly formed business unit that is tasked with driving the standard for enterprise within Ericsson. Indoor wireless connectivity is hot market and Ericsson is well positioned based on its technology differentiation and partnerships.

Responsibilities

• Development of global demand gen strategy around delivering responses, leads and opportunities that convert to pipeline for the sales teams
• Work with product marketing to build top of funnel (TOFU), middle of funnel (MOFU) and bottom of funnel content and experiences that take prospects and customers across a buyers journey
• Build and executed integrated marketing campaigns with a holistic lens around targeting (ideal customer profile and segmentation), positioning (offers, differentiation), orchestration (digital and omnichannel) and reporting
• Drive account-based marketing efforts working field marketing and sales targeting key accounts with custom content and experiences
• Utilize and enhance all demand gen channels to include SEM, SEO, email, content syndication, lifecycle marketing, webinars, and nurture programs/performance
• Partner with marketing ops on key metrics, including marketing performance measurement, budgeting, strategic planning, process definition, and marketing systems and data

Requirements

• Bachelor's degree in marketing, or a related field is required
• 7 to 10 years of B2B performance marketing experience with hands-on experience in executing high volume digital and demand generation programs
• In-depth experience in marketing analytics, automation and CRM platforms (primarily Marketo and Salesforce)
• Experience building & driving demand generation programs working with large company
• Demonstrated experience of driving alignment and success with product, field marketing and sales teams across all major geographies in driving pipeline and revenue
• Deep understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset
• Results and data driven with excellent attention to detail; excellent analytical and quantitative skills to interpret data and translate it into actionable changes
• Exceptional interpersonal and relationship building skills with proven ability to collaborate across functions
• A strong communicator, confident and articulate in presenting to internal stakeholders and external audiences

Nice-to-haves

• MBA is preferred
• Experience with indoor and wireless connectivity solutions is a plus

Benefits

• Competitive salary range of $124,800 - $187,200
• Subsidized, nationwide PPO medical benefit options including a low-deductible Point of Service Plan and a qualifying High Deductible Health Plan (HDHP)
• Generous company-provided HSA contribution
• Subsidized dental and vision coverage
• 401(k) plan with a 4% company match and immediate vesting
• Company-paid employee basic life and AD&D insurance
• Company-paid disability benefits
• Up to 40 days of paid time off per year, including 15 days of accrued annual vacation, 3 personal days, 7 paid holidays, 4 floating holidays, 10 sick days, and 1 volunteer day
• Comprehensive Employee Assistance Program
• Talkspace mobile therapy
• Volunteer paid time off