Senior Marketing Manager - GA - On Site

Vensure Employer Solutions•Duluth, GA

6h•Onsite

About The Position

As Senior Manager of Marketing technology, you will provide the operational support the Marketing team needs to run, track and optimize programs. You will also oversee and administer Vensure's marketing technology stack, help drive our database strategy, and work with a cross-organizational team to ensure top-of-funnel health.

Requirements

8 years of experience in marketing operations or a related field
Strong analytical and problem-solving skills, with experience using data and analytics to improve performance
Familiarity with sales and marketing tools, such as customer relationship management systems
Excellent communication and collaboration skills, with the ability to work effectively with a team
Knowledge of the sales process and the company's target audience and goals
Ability to conduct market and customer research to identify opportunities for growth
Strong project management skills, with the ability to prioritize and manage multiple tasks and projects
Flexibility and adaptability to change
A desire to learn and grow in the revenue operations field, and a willingness to continuously improve and develop skills
Ability to flourish and show agility in a fast-paced environment
Solid teamwork skills further supported by a professional demeanor
Strong time-management and organizational skills
Strong project management ability
Basic computer skills, internet skills, business research tools acumen, MS Word, Excel, Outlook, PowerPoint, working knowledge of CRM platforms.
Excellent written and verbal communication skills, including presentation skills
Strong attention to detail and ability to support and manage simultaneous requests
Clear commitment to producing polished work
Consistently demonstrating attention to detail
Identify and resolve any issues in a timely and professional manner
Experience: 5-8 years of experience in marketing, communications, or related fields
Bachelor's degree in communications, marketing, business, or related field of study
Strong B2B marketing background
Demonstrable experience in marketing automation, CRM administration, budget management
Proven experience in conversion optimization across marketing channels
Strong knowledge base for SFDC CRM as administrator or analyst
Working knowledge of Google Analytics and other related google suite tools.
Strong understanding of marketing automation software, such as Marketo, Pardot, or Hubspot

Nice To Haves

Marketo or other marketing automation certification preferred
Salesforce certification preferred

Responsibilities

With 1-2 specialists and outside agency/contractor support, provide the marketing team with operational support across the MarTech stack to launch, track and optimize programs
Manage conversion tracking across platforms such as Google AdWords, Bing, LinkedIn, Email, etc. and ensure leads are properly tagged for attribution
Work closely with Sales Operations, Sales, Marketing, and other key departments to monitor business strategies, revenue growth, and KPIs
Support the identification, evaluation and procurement of marketing technology
Work with IT, line of business stakeholders, and relevant partners to deploy technology and related processes and train or secure training as needed
Use data and analytics to measure and improve performance, including tracking key metrics
Collaborate with other departments, such as product and customer success, to identify and implement process improvements
Stay up-to-date on industry trends and best practices in marketing operations/MarTech
Provide marketing with training, enablement and ongoing technical support
Partner with the cross-functional team to ensure VES leads are routing and converting per established processes, delivering a highly efficient lead management engine