Senior Marketing Manager

Becton Dickinson Medical Devices-posted 1 day ago

Full-time • Mid Level

Onsite • Durham, NC

5,001-10,000 employees

Resume

Match Score

Upload and Match ResumeTrack Jobs with Teal

Join BD Parata's Global Platform team as a Senior Marketing Manager, Rx Solutions and Launch Excellence, and drive the future of pharmacy automation! Parata is a high-growth, strategic business in the Pharmacy Automation platform, offering cutting-edge central fill solutions that combine automation hardware, workflow management software, and services for high-volume dispensing operations. These solutions deliver clinical, operational, and financial improvements. We are the makers of possible BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. Join BD Parata’s Global Platform team as a Senior Marketing Manager and drive the future of pharmacy automation! Parata is a high-growth, strategic business in the Pharmacy Automation platform, offering cutting-edge central fill solutions that combine automation hardware, workflow management software, and services for high-volume dispensing operations. These solutions deliver clinical, operational, and financial improvements. Reporting directly to the Associate Director, Central Fill, we are seeking a dynamic Senior Marketing Manager to lead our Rx Solutions and Launch Excellence initiatives. This role is pivotal in driving the success of innovative hardware programs, focused on Rx Filling and Workflow Optimization Launches. You will oversee the product management of key Central Fill solutions. Your expertise will be crucial in driving commercial excellence and optimizing workflow processes to enhance efficiency and customer satisfaction.

Lead the end-to-end product lifecycle for Central Fill Hardware Solutions, including simplification and end-of-life strategies. Ensure alignment with market needs and business objectives.
Develop and implement strategies to enhance customer satisfaction and retention. Identify opportunities for product upgrades and improvements. Work closely with sales and customer support teams to ensure seamless upgrades.
Marketing core team member for Hardware Launches.
Conduct market research and competitive analysis to inform marketing tactics, portfolio roadmap, and uncover market trends for hardware in a central fill environment.
Drive initiatives to achieve commercial excellence, maximizing product adoption and revenue.
Develop messaging, training, product claims and product-specific content and tools.
Develop pricing strategies and promotional plans.
Coordinate with supply-chain on global demand forecast and manage product-level supply continuity.
Plan and execute internal marketing campaigns to support the growth and vitality of the product portfolio, ensuring alignment with overall marketing strategies.

Bachelor's degree required, MBA or advanced degree preferred.
5+ years experience in the medical device and/or software product management.
Demonstrated ability to set vision, develop and implement product strategies and drive successful execution to meet business objectives.
Demonstrated track record of achieving results working across dynamic teams, complex business environments and matrix organizations.
Strong analytics, market research, and presentation skills.
Proven ability to work in high-paced environment and routinely work on multiple tasks with multiple people while effectively prioritizing.
Strong organizational skills and demonstrated ability to meet tight deadlines in an environment of competing priorities.
Strong collaborative mindset, interpersonal skills and ability to work in a matrix organizational structure.
Ability to travel domestically up to 25% of the time.

MBA or advanced degree preferred.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Track Jobs with Teal

Job Search Resources

•

Resume Builder

•

Senior Marketing Manager Resume Examples

•

Senior Marketing Manager Cover Letter Examples

Senior Marketing Manager

Job Search Resources

Tools

Career Hubs

Guides

Company