Senior Marketing Manager

Educational Media Foundation - K-LOVE & Air1-posted about 1 month ago
Full-time • Mid Level
Franklin, TN
251-500 employees
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Reporting to the Senior Director of Marketing and Digital Content, the Senior Marketing Manager is responsible for leading the planning, execution, and optimization of integrated, multi-channel marketing campaigns in support of assigned brand and product lines. This role serves as a strategic partner within the Marketing team, providing high-level direction and campaign leadership while building strong cross-functional relationships across the Ministry. The Senior Marketing Manager leverages data-driven insights, business acumen, and strategic planning to develop marketing programs that align with organizational goals, maximize reach, and drive audience engagement through owned, paid, and partner channels.

  • Support and contribute to Ministry endeavors by following employment policies and practices and supporting a safe and healthy work environment. Specifically, follow K-LOVE’s Injury Prevention and Safety program, support and maintain safety standards, and participate in safety training.
  • Serve as the lead marketing partner for assigned brands/products, translating organizational goals and audience insights into effective campaign strategies.
  • Develop strategic campaign plans encompassing full lifecycle execution—from ideation through analysis—across digital (web, email, social, SMS), radio, events, direct mail, and other channels.
  • Lead campaign planning meetings, ensuring alignment of messaging, timing, resources, and cross-channel integration.
  • Proactively manage campaign calendars and inventory, anticipating challenges and securing required placements across channels.
  • Collaborate with content producers, designers, and project managers to commission deliverables that align with brand standards and campaign objectives.
  • Direct stakeholder communications, manage review cycles, and ensure timely approvals of all campaign materials.
  • Oversee end-to-end campaign execution, ensuring accuracy, adherence to timelines, and message consistency.
  • Monitor campaign performance in real-time, identifying areas of optimization and implementing data-informed adjustments.
  • Synthesize campaign results into clear, actionable reports, highlighting ROI, audience engagement, and learnings to inform future strategies.
  • Act as a mentor to other Campaign Managers, sharing best practices, tools, and strategies to elevate team capabilities.
  • Shape SOPs for the Mobile Marketing Specialist (MMS), creating a high-accuracy system for sending SMS messages, including messages for campaigns, branded content, fundraising and more. Provide supervision and quality assurance to the MMS as needed.
  • Foster an internal culture of collaboration, service excellence, and ministry alignment through consistent, values-driven communication.
  • Bachelor’s Degree in communication, digital marketing, or combination of education/training with relevant experience.
  • Minimum 5 years’ marketing and customer service experience.
  • Experience in agency or in-house environments with multi-brand/multi-location environments, required.
  • Experienced in full, comprehensive campaign mediums (broadcast, outdoor, print, digital, and mail).
  • Knowledge and understanding of the creative process, ability to commission creative development, and work with creative producers.
  • Good understanding of current marketing trends.
  • Possess exceptional Project Management skills and planning abilities.
  • Ability to manage several marketing campaigns simultaneously.
  • Expert problem-solver with strong skills in time management, budget, and process improvement.
  • Strong computer skills with knowledge of Google and Microsoft Office Products (Google Slides, Word, Excel, PowerPoint, Teams, and Outlook).
  • A collaborative and flexible style, with strong service mentality. Need to be seen as a team player.
  • Excellent interpersonal skills with the ability to develop sincere business/Ministry relationships.
  • Exceptional written and verbal communication and presentation skills.
  • Demonstrated commitment to the social sector with a passion for our mission and values.
  • Must pass a pre-employment reference screen and background check.
  • Proof of legal authorization to work in the United States.
  • Experience using Project Management software (Wrike), preferred.
  • Medical Insurance, Vision Insurance and company paid Dental
  • Company paid life insurance and short term/long term disability insurance
  • Company 401k with a generous company match
  • Parental leave with Baby Bonding pay
  • Generous paid vacation, sick leave and holiday time off
  • Amazing company culture that includes exclusive access to concerts, movie premieres, media industry events, etc.
  • Free access to LinkedIn Learning platform
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