Senior Marketing Manager

Porch Group-posted 18 days ago
$110,300 - $147,000/Yr
Full-time • Mid Level
Remote • Seattle, WA
501-1,000 employees
Resume
Match Score
Upload and Match ResumeTrack Jobs with Teal

Porch Group is a leading vertical software and insurance platform and is positioned to be the best partner to help homebuyers move, maintain, and fully protect their homes. We offer differentiated products and services, with homeowners insurance at the center of this relationship. We differentiate and look to win in the massive and growing homeowners insurance opportunity by 1) providing the best services for homebuyers, 2) led by advantaged underwriting in insurance, 3) to protect the whole home. As a leader in the home services software-as-a-service (“SaaS”) space, we’ve built deep relationships with approximately 30 thousand companies that are key to the home-buying transaction, such as home inspectors, mortgage companies, and title companies. In 2020, Porch Group rang the Nasdaq bell and began trading under the ticker symbol PRCH. We are looking to build a truly great company and are JUST GETTING STARTED. Job Title: Senior Marketing Manager Location: United States Workplace Type: Remote Job Summary The future is bright for the Porch Group, and we’d love for you to be a part of it as our Senior Marketing Manager. This role is a strategic and hands-on Senior Marketing Manager post to lead customer acquisition for our direct-to-consumer American Home Protect warranty brand. This role drives driving marketing strategy, optimization, channel expansion and managing agency and vendor partnerships.

  • Agency Management and Collaboration Full agency management including creative direction, campaign approval and signoffs, adherence to budget, KPI tracking, reporting and relationship ownership.
  • Strategy Development & Planning Establish and report on clear and measurable KPIs for customer acquisition campaigns.
  • End-to-End Campaign Management Develop, plan, and execute multi-channel acquisition campaigns across various platforms including testing and optimization strategies.
  • Performance Tracking & Analytics Use analytics tools (e.g., Google Analytics, CRM platforms, or any marketing automation tools) to track campaign performance and customer acquisition metrics.
  • Customer Insights Analyze data to identify trends, behaviors, and pain points in customer journeys, and apply insights to optimize acquisition strategies.
  • Reporting & Stakeholder Communication Provide regular reports on the effectiveness of campaigns to stakeholders, highlighting successes, areas for improvement, and recommendations for future strategies.
  • Sales & Operations Alignment Collaborate with sales and operations teams to ensure seamless customer acquisition and post-sale experience.
  • Budget Planning & Allocation Own the customer acquisition budget and allocate resources effectively across various channels and initiatives to maximize results.
  • Cost Optimization Regularly assess the performance of each acquisition channel and adjust spend allocation to achieve the most cost-effective outcomes.
  • Bachelor’s degree required or equivalent experience
  • 7+ years of experience in marketing, with a strong emphasis on direct mail and customer acquisition.
  • Managing multi-channel campaigns (digital, direct mail, social, etc.)
  • Optimizing customer acquisition strategies using data-driven insights
  • Budget ownership and cost optimization
  • Agency and vendor management
  • CRM platforms
  • Marketing automation tools
  • Analytics platforms (e.g., Tableau)
  • A/B testing and performance marketing tools.
  • Pay Range: $110,300.00 - $147,000.00
  • Please know your actual pay at Porch will reflect a number of factors among which are your work experience and skillsets, job-related knowledge, alignment with market and our Porch employees, as well as your geographic location. Additionally, you will be eligible to receive long-term incentive awards, subject to program guidelines and approvals.
  • Our benefits package will provide you with comprehensive coverage for your health, life, and financial wellbeing. Our traditional healthcare benefits include three (3) Medical plan options, two (2) Dental plan options, and a Vision plan from which to choose. Critical Illness, Hospital Indemnity and Accident plans are offered on a voluntary basis.
  • We offer pre-tax savings options including a partially employer funded Health Savings Account and employee Flexible Savings Accounts including healthcare, dependent care, and transportation savings options.
  • We provide company paid Basic Life and AD&D, Short and Long-Term Disability benefits. We also offer Voluntary Life and AD&D plans.
  • Both traditional and Roth 401(k) plans are available with a discretionary employer match.
  • Supportlinc is part of our employer paid wellbeing program and provides employees and their families access to on demand guided meditation and mindfulness exercises, mental health coaching, clinical care and online access to confidential resources including will preparation.
  • LifeBalance is a free resource to employees and their families for year-round discounts on things like gym memberships, travel, appliances, movies, pet insurance and more.
  • Our wellness programs include flexible paid vacation, company-paid holidays of typically nine per year, paid sick time, paid parental leave, identity theft program, travel assistance, and fitness and other discounts programs.
Track Jobs with Teal

Job Search Resources

•
Resume Builder
•
Senior Marketing Manager Resume Examples
•
Senior Marketing Manager Cover Letter Examples

Tools

Career Hubs

Guides

Company

© 2024 Teal Labs, Inc
Privacy PolicyTerms of Service