Senior Marketing Manager, Roofing Products Division

Steel Partners•Elizabeth City, NC

About The Position

OMG’s Roofing Products Division is a leading manufacturer and global supplier of high-performance, Factory Mutual-approved products for the commercial roofing industry. We manufacture highly engineered roofing fasteners, insulation adhesives and roof drains and supply other rooftop components including roof mounts. We’re seeking a strategic and creative Senior Marketing Manager to lead our brand development to maximize the leverage our reputation in the Commercial Roofing industry. This key resource will collaborate cross-functionally to build and maintain a brand that stands out in a competitive market. Reporting to the Vice President, Sales & Marketing, this key position will oversee the full lifecycle of multi-channel marketing campaigns, from strategy to execution, while acting as a trusted advisor and growth partner. This role offers the opportunity to work across digital, traditional, and content-driven initiatives, and to identify upsell and cross-sell opportunities that add value. This is a high-visibility position where the Senior Marketing Manager’s ideas will directly influence client growth, and this resource will have the autonomy to drive strategic decisions.

Requirements

Bachelor’s degree in marketing, communications, business, or related field; MBA a plus.
7+ years of progressive marketing experience, including leadership in brand strategy and campaign management.
Proven track record of executing multi-channel marketing campaigns that drive measurable growth.
Strong understanding of B2B marketing, ideally within construction, roofing, or industrial sectors.
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
Experience managing budgets, vendors, and cross-functional teams.
Proficiency in CRM systems, marketing automation, and analytics tools.
Familiarity with the commercial roofing or building materials industry preferred.
Experience with lead generation and sales enablement strategies.
Creative problem-solving and ability to balance strategic vision with hands-on execution.
Demonstrated success in mentoring and developing high-performing contributors.
Ability to act in a professional manner with employees and customers.
Ability to demonstrate a positive attitude and good judgement.
Strong presentation and delivery skills.
Strong PC skills including experience with MS Office Suite.

Nice To Haves

Familiarity with the commercial roofing or building materials industry preferred.

Responsibilities

Promote Safety as the Number One priority of all OMG employees.
Brand Strategy & Positioning
Define and evolve the brand’s identity, voice, and positioning in alignment with goals.
Conduct market research and competitive analysis to inform brand strategy.
Develop brand architecture and guidelines to ensure consistency across channels.
Campaign Development & Execution
Lead integrated marketing campaigns that reinforce brand values and drive engagement.
Partner with Sales and Product Management to deliver cohesive messaging and visuals.
Monitor campaign performance and optimize based on insights and KPIs.
Cross-Functional Leadership
Collaborate with Product Managers, Sales, and New Product Development & Innovation (NPDI) to align brand messaging.
Serve as a brand ambassador internally, educating teams on brand standards and storytelling.
Customer & Market Insights
Analyze customer behavior, feedback, and trends to refine brand strategy.
Leverage data to identify opportunities for brand growth and differentiation.
Vendor Management
Manage relationships with external agencies, designers, and consultants.
Oversee creative briefs, timelines, and deliverables to ensure brand alignment.
Industry Event Management
Plan, coordinate, and execute company participation in industry trade shows and conferences.
Partner with Sales and Product Management to ensure alignment of trade show objectives with business goals.
Track ROI by analyzing leads, customer interactions, and post-event follow-up.
Identify new trade show opportunities to expand brand visibility and market reach.
Perform other tasks as assigned.