Aspen, Senior Marketing Manager

MedImpact Healthcare Systems, Inc.•Tempe, AZ

1d•$85,356 - $145,107•Onsite

About The Position

Aspen RxHealth is seeking a highly strategic, hands-on Senior Marketing Manager to lead campaign planning, execution, and performance across digital, sales enablement, content, and events. This role is ideal for a growth-minded marketer with experience in healthcare, health tech, or SaaS who thrives at the intersection of strategy, creativity, and operational excellence. The Senior Marketing Manager will serve as a central driver of demand generation, brand storytelling, and revenue alignment, partnering closely with Sales, Product, Clinical, and Leadership teams to bring clinical engagement care solutions to market.

Requirements

BS/BA and 7+ years’ experience or equivalent combination of education and experience, and 4 years' of SME in respective areas.
Expert level proficiency in Hubspot.
Hands on experience with WordPress, SEO, marketing analytics and campaign automation.
Previous product marketing, product management, and sales/marketing experience required, preferably in health information technology or a closely related field
Highly skilled and knowledgeable in product marketing, product launch, and product lifecycle management and methodologies.
Knowledgeable in marketing, including market research, market sizing, targeting, pricing, marketing communications, and sales.
Ability to apply principles of logical or scientific thinking to a wide range of intellectual and practical problems.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals.
Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to effectively present information in one-on-one and small group situations to customers, clients, and other employees of the organization.
Ability to write speeches and articles for publication that conform to prescribed style and format.

Responsibilities

Plan, build, and optimize multi-channel campaigns, including Email nurture flows, landing pages, paid media (LinkedIn Ads, Google Ads), account-based marketing and lead lifecycle programs.
Lead end-to-end demand generation strategy across the marketplace, supporting acquisition of new health plan, PBM or health promotion clients.
Partner closely with Sales to ensure seamless lead handoff, lifecycle alignment, and pipeline conversion.
Serve as HubSpot power user and internal subject matter expert.
Build workflows, automations, lifecycle stages, and reporting dashboards.
Manage lead scoring, attribution, and pipeline reporting.
Collaborate with leadership to create pitch decks, one-pagers, sell sheets, and case studies.
Collaborate with leadership to craft thought leadership content for linkedIn, webinars and conference circuit.
Translate complex clinical and SaaS concepts into clear, compelling sales tools.
Act as the connective tissue between Marketing, Sales, Product, Clinical, and Operations.
Assist team with RFP writing/submission.
Oversee creation of: Brochures, flyers, infographics, sales collateral, blog content, and landing pages.
Maintain brand standards and voice across all channels.
Partner with designers and internal stakeholders to ensure visual and messaging consistency.
Manage corporate websites via WordPress to continuously update and improve content.
Own SEO strategy, including keyword research, on-page optimization, and content performance.
Assist with tradeshow strategy: Planning, logistics, asset creation, booth messaging, post-event follow-up campaigns
Develop event-specific lead capture and nurture programs.
Own marketing performance dashboards across: Lead volume & quality, Campaign ROI, Pipeline influence
Translate data into insights for leadership and revenue teams.