Senior Marketing Manager

New Realm Brewing Company•Atlanta, GA

About The Position

Role Overview: The Senior Marketing Manager (Performance Marketing) is the growth and revenue-focused marketing lead for New Realm Brewing. This role is accountable for delivering measurable results across paid, owned, and earned media channels, increasing guest traffic, seating, private dining reservations, event attendance, catering business, e-commerce, and taproom sales. This role owns the performance marketing strategy and execution across all New Realm locations as well as the brand identity. It translates business goals into campaigns, budgets, KPIs, and optimization plans. Success is defined by results: efficient customer acquisition, higher conversion rates, and sustained revenue growth. This is a strategic leadership role with strong analytical expectations. While execution is supported by agency and internal partners, this position owns outcomes, prioritization, and continuous optimization.

Requirements

Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
5–10+ years of experience in performance marketing, growth marketing, or demand generation.
Proven experience managing paid media budgets and agency partners.
Strong background in analytics, reporting, and conversion optimization.
Strong analytical and data-driven decision-making skills.
Excellent communication skills (verbal and written).
Ability to manage multiple priorities in a fast-paced environment.
Highly organized and detail-oriented.
Self-starter with the ability to work independently.
Comfortable partnering with operations and executive leadership.
Passion for craft beer, hospitality, food & beverage, and guest experience.
Occasional travel between locations may be needed

Nice To Haves

Experience in restaurants, hospitality, food & beverage, or multi-location consumer businesses preferred.

Responsibilities

Performance Marketing Strategy & Growth Develop annual and quarterly performance marketing strategies aligned to revenue, traffic, and guest acquisition goals
Own demand generation across channels, including paid search, paid social, local listings, email, SMS, loyalty, and website conversion paths
Set clear growth targets, CAC goals, ROAS benchmarks, and conversion metrics for all initiatives
Balance short-term revenue-driving campaigns with longer-term lifecycle and retention strategies
Website, Conversion & Digital Optimization Own the New Realm Brewing website as a core guest experience and revenue-driving channel
Set strategy for: Conversion Rate Optimization (CRO) Landing pages for events, reservations, private dining, and catering business Customer Funnel performance and user journeys
Partner with agency and internal teams on SEO and local SEO to drive qualified traffic
Create content that enhances Generative and Answer Engine Optimization
Regularly review site analytics to identify and prioritize opportunities to improve: Traffic quality Conversion rates Revenue per visitor
Manages Social Media Coordinator and partners with GMs of all properties to create compelling content and storylines that continually engage consumers and guests.
Paid Media & Channel Performance Set performance strategy for paid media (search, social, retargeting, local media) in partnership with agency teams
Own budget allocation, channel mix, and performance expectations
Evaluate campaign performance weekly and monthly; adjust spend and tactics based on results
Ensure creative, offers, and targeting are continually tested, optimized, and connected to the core brand strategy
Data, Analytics & Reporting Define and own the marketing KPI framework across locations and initiatives
Translate business objectives into dashboards, reporting, and actionable insights
Review campaign and channel performance regularly to identify trends, opportunities, and risks
Present clear performance updates and recommendations to leadership
Cross-Functional Leadership & Agency Management Serve as the primary marketing partner to operations and leadership
Translate business needs into focused performance marketing priorities
Partner closely with restaurant General Managers and Event Coordinators to ideate, plan, and promote public events that drive traffic, revenue, and community engagement
Provide direction and feedback to the junior marketing role and agency partners
Act as the primary point of contact for external marketing agencies
Set performance expectations, review results, and hold partners accountable to outcomes
Brand Consistency & Guest Experience (Performance-Led) Ensure brand voice and visual identity remain consistent across all performance channels
Align offers, messaging, and creative with guest behavior and data insights
Identify opportunities to improve guest engagement, loyalty participation, and repeat visits
Other Tasks as Assigned by the Manager