Senior Marketing Manager

AMAX•Fremont, CA

23d•$100,000 - $150,000

About The Position

The Senior Marketing Manager will lead AMAX’s global marketing strategy, driving brand awareness, demand generation, and revenue growth across enterprise and OEM markets. This role is responsible for building and executing integrated marketing programs that support sales, strengthen AMAX’s market position, and accelerate pipeline growth.

Requirements

5+ years of B2B marketing experience within IT industry, at least 2+ years in leadership role
Proven success driving demand generation and pipeline in enterprise or technology markets
Strong understanding of B2B sales cycles
Technology savvy
Excellent written/verbal communication skills, ability to create compelling content that resonates with target audiences.
Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Experience in planning and budgeting.
Bachelor's degree

Nice To Haves

Background in AI, HPC, cloud infrastructure, or enterprise hardware/software
Global marketing experience
MBA or equivalent advanced degree in communication/business-related field
Proven success in marketing campaigns for hardware solutions or computing industries.
Experience with qualitative and quantitative research.

Responsibilities

Develop and execute a comprehensive marketing strategy aligned with company growth goals
Lead and mentor the marketing team across demand generation, product marketing, digital, and events
Partner closely with Sales, Product, and Executive leadership to align go-to-market strategies
Own demand generation strategy across digital campaigns, ABM, email, events, webinars, and partner marketing
Drive qualified pipeline and revenue through data-driven campaign planning and optimization
Manage marketing funnel metrics including MQLs, SQLs, CAC, and ROI
Strengthen AMAX’s brand positioning and messaging in AI, HPC, and enterprise infrastructure markets
Oversee product marketing initiatives including value propositions, competitive positioning, and sales enablement
Ensure consistent brand voice across website, content, PR, social, and collateral
Guide content strategy including thought leadership, case studies, whitepapers, and customer success stories
Oversee website optimization, SEO/SEM, marketing automation, and analytics
Lead industry events, trade shows, and executive-level engagements
Manage marketing budget and vendor relationships
Track performance using marketing analytics and dashboards; report insights to leadership
Implement scalable marketing processes and tools to support company growth