Senior Marketing Manager - US Personal & Business Banking Deposits Lifecycle Marketing
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About The Position
For this role, we're looking for a dynamic, thoughtful marketer who is passionate about nurturing and deepening relationships with customers - someone who understands the power of well-timed, personalized outreach and knows how to deliver that outreach for maximum impact. This role is responsible for developing and executing revenue-oriented marketing retention strategies, using a variety of different data streams, to maximize customer engagement and retention throughout the entire customer journey. This position requires a strong understanding of customer behavior, as well as the ability to take advantage of marketing automation tools to create personalized experiences, across a variety of channels and platforms. This role collaborates extensively with cross-functional teams to build omni-channel customer journeys and automation-driven experiences, execute retention campaigns, drive strategic marketing plans and glean insights to inform future planning. Specifically, the person in role will maintain an understanding of the BMO Deposit products (checking and savings) to produce effective and integrated retention and lifecycle efforts that drive engagement and limit attrition across a variety of segments, and entry points.
