(Senior) Marketing Manager – U.S (Performance & Growth) (m/f/d)

Pliant GmbH • New York, NY

146d

About The Position

We are looking for a (Senior) Marketing Manager – U.S. (Performance & Growth) (m/f/d) with a strong focus on Performance Marketing, Growth, and Account-Based Marketing (ABM) to drive scalable and targeted demand generation in our U.S. market. This is a high-impact role where you'll be responsible for developing the marketing engine and shaping GTM execution - from paid acquisition and funnel optimization to running tailored ABM campaigns targeting strategic accounts. This is a great opportunity to shape the demand generation strategy in a new market, working closely with the founders and cross-functional teams to deliver scalable and predictable pipeline growth in a fast-paced B2B fintech environment. This role is remote-friendly, based in the United States, with occasional travel for team meetings or onboarding.

Requirements

• 3 -6 years of experience in B2B performance/growth marketing, ideally in CaaS/ SaaS or fintech (Series A–C stage).
• Deep knowledge of performance marketing platforms (Google Ads, Meta Ads, LinkedIn) and lifecycle tools (HubSpot, Salesforce, GA4).
• Proven experience designing and executing full-funnel campaigns with measurable business impact.
• Strong A/B testing skills and familiarity with experimentation frameworks and funnel analytics.
• Ability to work autonomously in a fast-paced, entrepreneurial environment and prioritize effectively.
• Experience collaborating across marketing, product, data, and sales teams to drive alignment and impact.
• Fluency in English (written and spoken) is required.

Nice To Haves

• Background in fintech or working with travel clients is a strong plus.

Responsibilities

• Collaborate cross-functionally with Sales, Product, and Founders to align growth tactics with pipeline goals.
• Take full ownership of performance marketing channels, including Google, Meta, LinkedIn, and programmatic.
• Design and execute account-based marketing campaigns in close alignment with sales targeting high-value accounts.
• Design, run, and analyze A/B tests across the funnel to drive acquisition and lifecycle improvements.
• Build and evolve frameworks to track the user journey from impression to activation and identify bottlenecks.
• Launch and manage paid and lifecycle campaigns end to end, from creative briefing to optimization and reporting.
• Set up and manage tech stack including HubSpot, GA4, attribution tools; ensure lead flow integrity to Sales.
• Work closely with Product, Sales, Founders, and Design to align messaging, landing pages, and GTM strategies.
• Contribute to growth forecasting, performance reviews, and team planning rituals with clear, data-driven insights.

Benefits

• Competitive salary and performance-based incentives.
• An influential role shaping U.S. market growth at an international fintech.
• Opportunities for professional growth and ownership from day one.
• A remote-friendly environment with support for work-life flexibility.
• Health, wellness, and retirement benefits.
• Access to a diverse and ambitious team driven by impact, innovation, and transparency.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 101-250 employees