Senior Marketing Manager, Technology

Tillamook Dairy•Portland, OR

62d

About The Position

Come join the Tillamook Team, one of the fastest-growing dairy brands in the US, where we Play to Win to create over 200 dairy products in 7 different categories: cheese, ice cream, yogurt, sour cream, butter, cream cheese and frozen meals. Our Uncompromising Quality has led us to become the #1 Cheddar, #2 Cream Cheese and #3 Family Size Ice Cream brand, but we're not stopping there. We're loading up for our best years to come and want you to join us. As a farmer-owned cooperative since 1909, we know that being Good Stewards for our stakeholders and doing a little extra always pays off. We're looking for team members with a One Team and Genuine Care mindset who are inspired to share the delight of the Tillamook brand with each other and others every day. At Tillamook, we're building a brand that connects deeply with consumers through purpose, innovation, and grit. As we scale, we're looking for bold thinkers who thrive at the intersection of creativity and technology-and who want to help us grow smarter, faster, and more meaningfully. The Senior Marketing Manager, Technology is a high-impact, high-visibility role for someone who's equal parts strategist, technologist, and storyteller. You'll shape and execute our vision for how Martech fuels brand reach, consumer connection, and digital excellence. This role goes way beyond platform management. You'll be the architect of our Martech roadmap, unlocking the power of automation, AI, and personalization to deliver unforgettable consumer experiences and drive brand growth. You'll collaborate across teams (Brand, CRM, Paid Media, DTC, IT, Consumer Insights, and more), champion a culture of experimentation, and bring bold ideas to life. If you're a big-picture thinker with a passion for innovation, a love of data-driven storytelling, and a knack for turning tech into brand magic-this is your opportunity to make a lasting mark. Success in this role will be measured by Martech adoption, campaign and engagement performance, first-party data growth, and ROI on Martech investments.

Requirements

Bachelor's degree in marketing, communications, or related field preferred
7+ years of experience in marketing technology, digital strategy, or data-driven marketing roles
Proven track record of leading Martech initiatives across Paid Media, CRM, and brand teams
Experience leading Martech transformation initiatives and driving adoption across cross-functional teams
Deep understanding of Martech platforms: Data Warehouse, CDPs, CRM systems, CMS, analytics tools, ad tech, and automation platforms.
Familiarity with data privacy regulations (e.g., GDPR, CCPA) and consent management
Ability to translate business needs into technical requirements and vice versa
Strong grasp of how Martech drives brand growth, consumer engagement, and first-party data strategy
Experience building Martech roadmaps and leading cross-functional implementation
Ability to evaluate emerging technologies and pilot innovative solutions
Excellent stakeholder management and communication skills
Experience influencing senior leaders and cross-functional teams without direct authority
Comfortable leading change and challenging the status quo
Entrepreneurial spirit with a roll-up-your-sleeves attitude
Passion for consumer connection and brand storytelling

Nice To Haves

Experience in consumer-packaged goods (CPG), retail, or direct-to-consumer brands is a plus
Experience with Klayvio, Microsoft Fabric, Google Analytics, Contentful, Shopify and Toast a plus.

Responsibilities

Lead the vision and strategy for Tillamook's marketing technology ecosystem, aligning martech innovation with high-level brand goals and business objectives. Develop and manage both annual and long-term digital product roadmaps that enable scalable, personalized, and efficient consumer engagement.
Act as a strategic connector across channels including Paid Media, mobile app, Loyalty & CRM, Direct Commerce, Brand Design, Analytics, Legal and IT-ensuring martech platforms and tools are integrated, optimized, aligned with martech strategic direction and legal guidelines to deliver a seamless consumer journey and unified data view.
Lead internal education and enablement efforts to build Martech fluency across brand and marketing teams. Develop training materials, host workshops, and serve as a go-to resource for Martech best practices.
Champion innovation and continuous improvement, identifying, testing, piloting, and scaling emerging technologies (AI, automation, personalization tools) that grow first-party data, deepen consumer engagement, and drive loyalty and repeat business.
Embed martech into brand and campaign planning and execution, partnering with internal teams and external agencies to ensure tools are leveraged effectively across acquisition, retention, and engagement efforts. Lead enablement efforts to help teams understand martech capabilities and unlock new opportunities.
Platform Ownership & Optimization: Own key Martech platforms (e.g., CDP, CRM, CMS, marketing automation) and ensure they are configured to support campaign execution, ecommerce, measurement, and personalization. Ensure platforms are continuously evaluated and optimized for performance, scalability, and alignment with evolving business needs.
Manage martech agency relationships and contracts, driving cross-agency integration and collaboration to maximize efficiency, effectiveness, and strategic alignment.
Develop and implement a framework for interactive testing and measurement, using analytics and consumer insights to uncover trends, optimize performance, and inform future strategy. Share learnings across teams to drive smarter decision-making and stronger consumer outcomes.
Collaborate with Consumer Insights and external partners to conduct audience research, translating insights into actionable martech strategies that support brand growth and consumer connection.
Stay ahead of the curve on data governance, privacy regulations, and emerging technologies. Represent Tillamook in vendor discussions, industry forums, and thought leadership opportunities to bring bold ideas and best practices into the organization. Stay informed on competitor Martech stacks and industry benchmarks to guide strategic decisions.
Data Stewardship: Partner with IT and Channel Leaders to ensure data quality, accessibility, and usability for marketing purposes, while maintaining compliance with privacy regulations.
Documentation & Governance: Establish and maintain clear documentation for Martech processes, standards, and governance protocols to ensure consistency, compliance, and scalability.
Oversee Martech budget planning and resource allocation in partnership with cross-functional leaders.
Lead vendor relationships, including contract negotiation, performance evaluation, and strategic alignment.