TD Bank-posted 2 months ago
$110,760 - $178,880/Yr
Full-time • Senior
Mount Laurel Township, NJ
Credit Intermediation and Related Activities

TD Premier is a cornerstone of the One TD strategy, designed to deliver a seamless, elevated experience for our Mass Affluent customers. It is a Retail Program that delivers relationship banking, proactive advice and legendary service for our clients. It fosters deep collaboration across Retail and Wealth, embedding partnership at every level—from frontline coaching to strategic program evolution. By equipping colleagues with the skills and mindset to deliver white-glove service, our Leaders will ensure our brand promise is consistently upheld across all customer touchpoints. The Senior Marketing Manager is a top-level marketing expert that manages/leads development and/or execution of marketing large scope plans/programs/projects/strategies by designing and delivering complex marketing solutions/insights consistent with TD's marketing standards and strategies, in support of business results, customer engagement and experience.

  • Oversees multiple and/or complex marketing projects/programs/strategies that may impact several businesses/product lines.
  • Recognized as top-level marketing expert within the organization and requires significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas.
  • Role requires substantial integration of projects/programs involving significant scope, strategic impact and complexity.
  • Serves as a source of expert advice to senior management in field of specialty; may lead team(s) of related specialists/experts.
  • Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties.
  • Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field.
  • Engages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational context.
  • Identifies and leads problem resolution for project/program complex requirements related issues at all levels.
  • Undergraduate degree or relevant professional certifications, designations, or equivalent required.
  • 10+ years relevant experience.
  • Advanced knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets.
  • Advanced knowledge of customer and brand research techniques and ability to develop analyses and insights that will drive customer strategy formation and business decisions.
  • Knowledge of current and emerging competitor and market trends.
  • Knowledge of risk management environment, standards and regulations.
  • Ability to manage a budget and work within the constraints of that budget.
  • Ability to contribute to strategic direction of the function and provide advice to senior leadership.
  • Ability to establish goals and objectives that support the strategic plan.
  • Skill in mentoring, coaching and performance management.
  • Skill in using analytical software tools, data analysis methods and reporting techniques.
  • Skill in using computer applications including MS Office.
  • Ability to analyze, organize and prioritize work while meeting multiple deadlines.
  • Ability to work successfully as a member of a team and independently.
  • Base salary and variable compensation/incentive awards.
  • Health and well-being benefits.
  • Savings and retirement programs.
  • Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO).
  • Banking benefits and discounts.
  • Career development and reward and recognition programs.
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