Senior Marketing Manager, Strategic Partnerships

StackAdapt

78d

About The Position

StackAdapt is seeking a Senior Marketing Manager, Strategic Partnerships to lead marketing strategy and execution in support of our Strategic Partnerships & Alliances (SP&A) team. This includes Alliances, Technology Integrations, Retail Media Networks (RMNs), and New Business initiatives. You’ll own end-to-end go-to-market (GTM) planning, campaign execution, and partner enablement across the full lifecycle—from awareness to activation and expansion. This is a strategic, hands-on individual contributor role. It requires close collaboration with Partner Managers, Product, Sales, and Marketing stakeholders to bring new opportunities to life and build StackAdapt’s reputation as a trusted partner in the martech and advertising ecosystem. We’re looking for someone who thrives in a fast-paced environment, excels at storytelling, strategic thinking and prioritization, and can balance execution with brand-building across paid, owned, and earned channels. This role reports to the Director of Field Marketing and ABM. StackAdapt is a remote-first company, and we welcome applicants from Canada and the United States.

Requirements

• 5–7+ years of experience in B2B marketing, with at least 5 years in partner marketing, strategic alliances, or channel marketing.
• Proven success leading GTM marketing strategies in high-growth technology companies.
• Strong understanding of the retail media, advertising, and marketing technology landscape.
• Experience launching co-marketing campaigns, building partner enablement tools, and supporting sales activation.
• Strategic thinking with excellent storytelling, writing, and presentation skills.
• Strong project management skills with the ability to manage multiple initiatives and stakeholders.
• Comfortable working cross-functionally in a fast-paced, high-growth environment.
• Experience working with Product Marketing, Partner Managers, and Sales leaders to bring new solutions to market.
• Knowledge of Salesforce, HockeyStack, Hubspot, and common martech platforms preferred.

Responsibilities

• Own and lead end-to-end GTM strategy and execution for strategic partners—driving brand awareness, messaging, asset creation, and co-marketing in trust-heavy, long-decision ecosystems.
• Own account-based marketing strategy across the full partner lifecycle - from net-new acquisition to activation, re-engagement, and churn recovery.
• Serve as the lead marketing partner for SP&A—driving alignment across Marketing, Sales, Product, and Partner teams to ensure coordinated execution, clear accountability, and strategic impact.
• Drive go-to-market strategy for the launch of new Retail Media Network partnerships, including narrative development, messaging, PR coordination, and co-marketing.
• Develop and evolve partner messaging frameworks that reflect market feedback and campaign results—while reinforcing StackAdapt’s brand across the partner ecosystem.
• Define KPIs and build attribution models and dashboards to measure campaign influence, partner lifecycle engagement, and marketing-sourced/influenced pipeline across channels.
• Own the content and communications strategy for SP&A—including partner-facing collateral, co-branded campaigns, and messaging frameworks across paid, owned, and earned channels.
• Create and maintain enablement resources tailored to partner use cases—empowering GTM teams with tools that support sales activation and partner growth.
• Translate partner and client pain points into clear messaging that positions StackAdapt as a go-to integration partner and competitive differentiator.
• Maintain regular communication with partners and internal teams to gather insights, share updates, and continuously evolve frameworks and tiering models that scale partner growth.

Benefits

• Highly competitive salary
• Retirement/ 401K/ Pension Savings globally
• Competitive Paid time off packages including birthday's off!
• Access to a comprehensive mental health care platform
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees