Senior Marketing Manager, Solutions Marketing

Slalom Consulting-posted 4 days ago

$126,000 - $160,000/Yr

Full-time • Mid Level

Remote • Atlanta, GA

5,001-10,000 employees

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Slalom is seeking an experienced marketing manager with a product marketing mindset to join our Solution and Service Marketing team, a new marketing function within Slalom. In this dynamic role, you'll partner with business leaders and subject matter experts to deeply understand Slalom's solutions and services, and design, plan, and execute campaign strategies in support of bringing them to market. You will develop audience segmentation, messaging, and recommended marketing tactics to drive awareness and attract qualified opportunities. You'll be embedded in solution- and/or service-based teams to execute strategic campaign plans in support of business objectives, ensuring tight alignment with stakeholders. Your work will partner closely with industry, technology partner, and account-based marketers to develop comprehensive campaigns. Additionally, you'll help develop core marketing and enablement processes and templates to drive consistency across this new function. This role offers a chance to make a significant impact on a growing, high-potential area for Slalom.

Create campaign roadmaps: Build and drive the vision for campaigns for new solutions and services, ensuring they align with overall business and marketing goals. Create comprehensive plans for campaign execution, including timelines, budgets, and key milestones aligned to the audience and customer journey.
Build and execute campaigns: Lead campaign execution, ensuring timely and effective delivery, heavily leaning in to roll up your sleeves, build, and execute across applicable marketing and sales channels including Pardot, Salesforce, and more.
Segment target audiences: Identify and segment target audiences to tailor campaign messaging and strategies effectively.
Optimize campaign performance: Monitor and measure the effectiveness of campaigns, making data-driven adjustments to enhance results.
Perform strategic customer and marketing analyses: Uncover high-potential user segments and better understand their needs, identify new growth drivers or opportunities for improvement, and uncover and leverage new emerging channels to better personalize and accelerate value based off overall needs and goals.
Create compelling content: Partner with our content and creative team to develop engaging assets that resonate with our target audiences and drive engagement. Test asset performance and update content in line with learnings.
Lead cross-functional teams: Collaborate with internal teams and external partners to ensure cohesive campaign execution. Lead through influence to drive business outcomes.
Communicate campaign progress: Provide regular updates and reports to key stakeholders, ensuring alignment and transparency.
Stay innovative: Keep abreast of emerging trends and best practices in marketing, incorporating fresh ideas into campaigns.

B2B marketing experience: 5-7+ years' experience in developing, executing, and optimizing comprehensive marketing campaign strategies that effectively support organizational objectives. Experience working directly with sales and client services teams on shared campaigns.
Strong adaptive and curious mindset: Ability to navigate change within new and rapidly evolving area. Has innate curiosity to learn more about customer/business challenges, new tactics, and reskill/adopting new tooling and ways of working, such as leveraging AI tools in workflows.
Strategic business acumen: Ability to translate high-level strategies and business trends into actionable plans, including audience segmentation, goal setting, and ROI demonstration.
Integrated marketing: Solid understanding of marketing and advertising, including events, sponsorships, internal communications, research, paid and owned media, media relations, and various campaign types.
Stakeholder management: Proven success in partnering with business stakeholders and navigating diverse relationships.
Exceptional communication: Strong interpersonal skills to build relationships across cultures and geographies; a real, down-to-earth communicator who inspires action. Ability to translate marketing terms into updates and education for business stakeholders.
Budget management: Experience managing budgets and handling contract negotiations.
People-first approach: Genuine passion for empowering teams and driving collective success.
Problem-solving: Ability to navigate complex challenges with creativity and confidence.
Detail-oriented: Agile delivery skills with strong attention to detail.
Educational background: Minimum bachelor's degree in a related field.

Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that include meaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer yearly $350 reimbursement account for any well-being-related expenses, as well as discounted home, auto, and pet insurance.

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