Senior Marketing Manager Retention Execution

Verizon•Irving, TX

1d•$105,000 - $201,000•Hybrid

About The Position

The Senior Manager, Churn Activation and Orchestration, will be a member of the Base Marketing team, executing the Defend activation and orchestration work across the VBG organization. Reporting directly to the Associate Director, Defend Orchestraion, this individual will be responsible for executing on the base churn program strategy for small and medium businesses, global enterprises, and public sector customers. The Senior Manager will operate by leading peers from cross-functional teams, including but not limited to: Marketing, Customer Experience, Care, Martech, Digital, and AI groups. The ideal candidate is a results-oriented and highly motivated leader who excels at synthesizing complex data into actionable insights while fostering a culture of critical thinking and efficient execution. As a big-vision thinker, you possess the unique ability to distill ambitious plans into clear workstreams and roadmap actions, navigating complex organizational landscapes to gain executive alignment and drive program timelines with precision. You elevate financial rigor and business casing from a routine task to a core leadership requirement, utilizing data storytelling to ensure end-to-end program effectiveness and optimized outcomes. Furthermore, you are dedicated to building high-performing, cross-functional environments rooted in constructive feedback and creative independence, ensuring that strategic goals are met through both technical excellence and strong interpersonal leadership.

Requirements

Bachelor’s degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Experience working with marketing research, research strategy, or consumer research methodologies.
Six or more years of experience in marketing operations, CRM execution, or churn management, with a proven track record of launching live customer treatments in a fast-paced environment.

Nice To Haves

A Master’s degree in Business Administration, Finance, Marketing, or Analytics.
Understanding of direct marketing and Sales best practices across key tactics (Email, Direct Mail, SMS, Digital, Outbound, etc).
Understanding of key CRM and Sales platforms and systems (i.e., Adobe, Salesforce, Pega, and POS systems).
Strong understanding of customer analytics and campaign success measures.
Ability to translate complex ideas and express them in concise, simple-to-understand ways.
Ability to work under pressure in a fast-paced environment and multitask across projects.
Comfortable with continuously changing priorities.
Strong analytical, problem-solving, and planning skills.
Ability to interface with executive and C-suite leadership to develop and represent work.

Responsibilities

Execution lead for VBG retention strategies into live, functional customer treatments.
Responsible for the end-to-end save journey work, orchestration of "Defend" programs across all rep-facing and customer-facing systems.
Bridges the gap between a marketing idea and a functioning action in the field.
Responsible for the day-to-day activation of churn-reduction strategies.
Focuses on the precise configuration of offers and save actions within VBG’s digital and rep-facing systems.
Coordinate the simultaneous launch of campaigns across CRM, Digital, Sales, Telesales, and Care.
Ensures that a "Save" action initiated in a digital portal is visible and consistent if the customer moves to a live rep.
Serve as the first line of defense for execution errors.
Builds, maintains, and drives customer journey work for save treatments aligned to churn/defend programs.
Monitor live performance to identify system "breaks" or offer misfires, leading to immediate triage to minimize customer friction using AI, tech, and data.
Act as the "boots on the ground" contact for Marketing, CX, Care teams, lighting up process and flow optimizations.

Benefits

Health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
Matched 401(k) savings plan.
Up to 8 company paid holidays per year.
Up to 6 personal days per year.
Paid parental leave.
Adoption assistance.
Tuition assistance.
Other incentives.
Opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc.
Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.