Senior Marketing Manager, Product Marketing

Rawlings Sporting Goods Company Inc-posted about 2 months ago

Full-time • Senior

Maryland Heights, MO

1,001-5,000 employees

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The Senior Product Marketing Manager is responsible for planning and executing product marketing launches and releases that align with the overall marketing strategy. This role will play a critical part in driving demand for the brand’s product portfolio, with a primary focus on bats, gloves, and protective equipment.

Lead the development and execution of product marketing strategies for high impact product launches and portfolio growth (Go-to-Market initiatives, campaigns, and product launches)
Assist and write 360-degree marketing briefs outlining strategy and creative
Manage marquee and priority product launches annually
Oversee secondary and tertiary product category releases annually
Content creation (brainstorming, planning and execution) of various photo/video shoots
Create social media specific content, storytelling, and influencer/ambassador network
Partner with product management, sales and brand teams to align road maps and GTM strategies
Work with key stakeholders to support the Rawlings brand
Support brand engagement and grassroots teams, communicate marketing updates and strategies, drive content development
Collaborate with cross functional teams to execute marketing initiatives from brainstorm through execution annually
Manage launch calendar with key stakeholders to ensure all elements of the marketing launch strategy are aligned and executed according to strategy and timing
Develop eye-catching and compelling presentation decks for internal or external presentations
Support retail accounts and ECOM/Omnichannel through marketing communications, delivery of marketing assets, and help produce custom asset requests with graphics department
Lead creative services and project management workflow to ensure accurate and timely execution of all team projects
Maintain Master Marketing Calendar, ensuring launch/release dates are accurate and aligned with creative content flighting
Monitor market trends and competitive activity to inform strategy and decision-making
Assist with annual catalog production and studio photography
Own and manage online marketing asset library
Perform other duties as assigned.

Bachelor’s degree or equivalent work experience required
8+ years’ experience in Marketing (Brand Marketing, Retail Marketing, Social Media, Creative Content, Events, etc.)
Proven success in launching and scaling products across retail and ecommerce channels
Knowledge of baseball and fastpitch softball, with an understanding of consumer needs and market dynamics preferred
Strong verbal, written, presentation, and communication skills
Extremely detailed and deadline orientated
Excellent organizational skills
Proficient in Microsoft Word, Excel, Outlook and PowerPoint
Project management platform experience (Wrike, Asana, Basecamp, etc.)
Ability to network and utilize internal and external resources
Comfortable working in a fast-paced team environment
Able to set priorities, execute, and follow them through
Advertising/production knowledge and sports experience preferred
Agency background/knowledge preferred.

Knowledge of baseball and fastpitch softball
Advertising/production knowledge
Agency background/knowledge

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