Senior Marketing Manager, Product Marketing & AI

S&P Global • Englewood, CO

4d • $78,034 - $117,254

About The Position

About the Role: Grade Level (for internal use): 11 The Team: Our marketing team is composed of creative, enthusiastic and data-driven B2B marketing professionals located around the world. Through tight alignment with Product and Sales, we focus on building brand awareness, fueling pipeline growth, and delivering measurable impact. We value teamwork, drive ideas with data, and execute in a meaningful way to our internal partners and external clients. The business has a casual and friendly atmosphere with an entrepreneurial spirit. It is crucial that you thrive in a fast-paced, performance-based culture to be successful within our organization. Responsibilities and Impact: As the Senior Marketing Manager for Product Marketing & AI, you will lead and execute high-impact marketing strategies for The S&P Global Marketplace – our digital data “storefront” and discovery tool, and CRM Solutions – our tools and data integration services for CRM platforms. Additionally, you will partner closely with Product and the Enterprise Marketing teams to shape the Market Intelligence AI positioning and help amplify our capabilities in this space through targeted campaigns and partnerships. This role is pivotal in defining our market presence and driving revenue growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field
• 5+ years of B2B marketing experience with demonstrated success in lead generation and brand building
• Analytical mindset with experience using data to drive marketing decisions and measure campaign effectiveness
• Strong project management skills with proven ability to develop and execute multiple marketing campaigns simultaneously, and deliver excellent results on deadline
• Experience demonstrating print, digital, social, and event channels to drive marketing campaigns, within a global marketing budget, at a high quality
• Proven track record of managing webinars, events, and digital marketing campaigns that drive measurable business results
• Strong analytical abilities and data-driven thinking; comfort with understanding/communicating marketing critical metrics to senior partners
• Enthusiastic and independent worker, who also is a great teammate that builds strong relationships with partners
• Strong presentation skills, as well as written and verbal communication skills; ability to communicate with all levels of team and management
• Excellent organizational and time management skills
• Able to manage campaign budgets and communicate effectively with creative teams and agencies
• Excellent verbal and written communication skills
• Passionate and focused
• Relentless and hardworking

Nice To Haves

• Experience with AI/ML marketing strategies or marketing technology products in B2B environments
• Familiarity with Salesforce CRM and Marketo marketing automation desired
• Background in financial services, data analytics, or market intelligence industries

Responsibilities

• Develop integrated marketing plans targeting key client personas, leveraging market research and competitive insights, in partnership with the Marketing Director and Product and Sales teams.
• Design and execute multi-channel campaigns (digital, email, search, social, video, advertising, events) to drive product usage, enhance brand awareness, generate sales pipeline, and improve customer retention metrics.
• Track performance metrics rigorously, optimizing tactics for maximum ROI.
• Support subject matter experts to develop thought leadership content through collaboration, such as white papers, webinars, and case studies that showcase our data, solutions, and expertise.
• Partner with Product and Sales leadership to establish tactical goals and key performance metrics that support business growth objectives
• Align with Product to refine messaging and highlight unique value propositions.
• Liaise with global marketing peers to adapt campaigns for regional audiences and adopt best practices.
• Strengthen brand positioning by simplifying complex narratives for target audiences while highlighting our value propositions.
• Ensure alignment between Market Intelligence AI initiatives and the S&P Global AI narrative and brand through special project pods and workstreams
• In collaboration with the marketing events team, organize and support high-impact events—from webinars to conferences—ensuring clear KPIs and post-event follow-up and analysis.

Benefits

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees