Senior Marketing Manager - Precision Oncology

Quest Diagnostics•Secaucus, NJ

1d•Hybrid

About The Position

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope. The Senior Marketing Manager will support the Haystack business, ensuring execution of marketing plans. This is a hybrid opportunity (3 days per week in Secaucus, NJ), but consideration may be given to remote candidates.

Requirements

Bachelor’s degree required, Business degree and/or advanced science degree (MS or PhD) preferred
Minimum 5 years success in a marketing role; 3+ years in healthcare industry preferred; Oncology experience also preferred
Team oriented – ability to motivate and work well with diverse, cross-functional teams and in a matrix environment
Excellent project management skills, including management of agencies and vendors to ensure execution
Superior communication skills, including ability to develop impactful slide presentations and deliver formal business presentations
Initiative – ability to independently problem-solve and find resolutions
Strong strategic thinking and analytical skills to synthesize customer insights into prioritized marketing opportunities
Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
Core marketing capabilities to design marketing strategies and tactics to maximize opportunities
Key competencies include priority-setting, organizational agility, presentation skills, action-oriented, relationship-building, and customer focus

Nice To Haves

Business degree and/or advanced science degree (MS or PhD) preferred
3+ years in healthcare industry preferred
Oncology experience also preferred

Responsibilities

Work with Haystack Marketing Director to ensure execution of marketing plan
Develop effective and efficient marketing strategies and related tactics based on deep understanding of Haystack offering and customer channel
Generate customer insights and VOC into demand barriers, call points, and trends and develop strategies and related tactics aligned to the buyer’s journey
Develop value propositions and sales collateral at a customer-segment level, integrating benefits of Haystack offering into unique value story
Develop strategy, prioritization, and budget allocation at a customer channel and segment level
Identify opportunities and create marketing programs based on market and customer needs
Partner with customer marketing teams (Health Systems, Health Plans, Pharma Partnerships) to develop and deploy marketing strategies and tactics for respective call points.
Manage marketing spend on programs and use spend effectiveness measurement to improve ROI on initiatives
Measure and report performance of marketing campaigns, gain insight, and assess against goals
Drive a variety of organic and paid acquisition channels including but not limited to content creation, content curation, event management, publicity, social media, lead generation campaigns, and campaign performance analysis
Build relationships and partner with internal (business partners, peers) and external (key industry players, agencies, and vendors) stakeholders
Responsible for promotion of Haystack MRD and expansion into the rest of the Oncology portfolio
Leverage marketing automation platform to manage and optimize marketing campaigns, including email, social media, and nurture campaign
Lead the end-to-end internal review process for marketing assets, ensuring cross-functional alignment and regulatory/compliance approval