Senior Marketing Manager – Multiple Sclerosis

Novartis • East Hanover Township, PA

1d • Hybrid

About The Position

Join Novartis as a Senior Marketing Manager where you will focus on HCP marketing strategies supporting a Marketing Director and delivering key projects spanning congress strategy, personal promotion, and non-personal promotion in the Multiple Sclerosis therapeutic area. This individual will work closely with the members of the HCP Marketing team and several cross-functional partners to ensure that the brand strategy is effectively integrated into HCP-centric campaigns and experiences. This role is based in East Hanover, NJ and will not have the ability to be located remotely. Please note that this role would not provide relocation, and only local candidates will be considered. This position will require 20-25% travel as defined by the business (domestic and/or international).

Requirements

• Education: Bachelor’s degree in a related field; PharmD or MBA preferred
• Minimum of 3 years of experience in commercial Marketing with multi-functional experience in Pharmaceutical or Healthcare
• Demonstrated experience of leveraging data, analytics, and customer insights to drive personalization at scale in the US Market
• Experience in supporting high performing brands in highly competitive categories within the US
• Strong cross-functional leadership and ability to collaborate effectively with various internal stakeholders including Legal, Regulatory, Medical, and Compliance
• Experience in non-personal promotion including digital and social
• Excellent written and oral communication skills with the ability to effectively communicate complex ideas and information to a range of audiences and stakeholders
• Detail-oriented with the ability to manage multiple tasks, priorities and deadlines

Nice To Haves

• Multiple Sclerosis or other specialty therapeutic area experience

Responsibilities

• Work effectively with the Executive Director Marketing Strategy, Marketing Director, and the HCP Marketing team to help develop a cohesive and integrated brand marketing strategy and campaign grounded in customer insights
• Establish brand-specific and disease state expertise, creating engaging activations that can be adapted into personalized customer experiences
• Share and embed knowledge on best practices to engage HCPs and change behavior across the full brand lifecycle
• Implement best in class HCP promotion and digital marketing strategies that align to brand goals and maximize business results
• Ensure digital plans are appropriately implemented and optimized.
• Contribute to a high performing team culture that proactively and effectively interfaces across key functions to achieve objectives
• Support and deliver the HCP integrated plan for the brand to achieve the brand strategy and objectives; define resourcing required and manage the allocated budget, collaborating effectively across strategic partners including Customer Engagement (CE), Customer Experience Planning and Optimization (CXP&O), NPS, Market Access, TLL, and Insights and Decision Sciences (IDS)
• Master the creative brief writing process ensuring execution excellence and accountability of agency (AoR)

Benefits

• US-based eligible employees will receive a comprehensive benefits package that includes health, life and disability benefits, a 401(k) with company contribution and match, and a variety of other benefits.
• In addition, employees are eligible for a generous time off package including vacation, personal days, holidays and other leaves.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees