Senior Marketing Manager, Immuno-Oncology, GI

AstraZeneca•Gaithersburg, MD

39d•$151,082 - $226,622•Hybrid

About The Position

Are you ready to lead the charge in transforming the landscape of Immuno-Oncology? As a Senior Marketing Manager, you'll be at the forefront of brand development and marketing execution for our IO commercial strategy. This pivotal role involves collaborating with cross-functional partners to drive market-shaping activities and ensure commercial success across our IO franchise. Based at our Gaithersburg, MD campus, you'll work closely with internal and external stakeholders to maintain consistency in key HCP promotions. Join us and make a significant impact in the world of oncology! At AstraZeneca, we are driven by a shared vision to eliminate cancer as a cause of death. Our commitment to pioneering new frontiers in oncology is unwavering. With a robust pipeline of high-quality molecules and cutting-edge science, we are making bold decisions that prioritize patient outcomes. Our collaborative research efforts unite academia and industry to tackle some of the hardest-to-treat cancers. Join us on this journey to improve the lives of millions. Ready to make a difference? Apply now to become part of our innovative team!

Requirements

Bachelor's Degree in relevant field
3+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning
Experience with Medical, Legal, and Regulatory (MLR) regulations, reviews and processes
Prior in-line HCP marketing experience
High emotional intelligence with a collaborative, inclusive approach that drives team success
Experience building and integrating new capabilities that are relevant for brand success
Excellent oral and written communication skills, with ability to clearly and concisely communicate complex constructs
Outstanding project management skills and experience managing multiple vendors, marketing partners, agency partners and budgets
Ability to effectively manage multiple competing priorities and projects
Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues
Experience working closely with field sales organizations to implement sales or marketing programs with measurable business impact
Ability to lead without authority
High capability at working collaboratively, thinking strategically and operating effectively in a rapidly evolving and competitive market place
High ethical standards and personal integrity

Nice To Haves

MBA in relevant field
Oncology or specialty care experience
Experience across multiple promotional channels (Personal, Non-Personal and Digital, Peer to Peer)
Product launch experience
Customer facing experience

Responsibilities

Lead implementation of HCP personal, nonpersonal, and peer-to-peer marketing strategies in the US market, setting our brand apart in a competitive environment.
Support the creation of both branded and unbranded HCP campaign strategies to support key education initiatives, focusing on opportunities that enable orchestration across channels and functions.
Engage with field teams to capture local insights informing promotional messaging, tools, and resources.
Manage partner agency relationships, workflow, and related project budgets to ensure effective resource allocation.
Collaborate with peer indication leads across the US to maximize strategic alignment and executional pull-through.
Collaborate with legal, regulatory, medical, and compliance stakeholders to ensure development and execution of compliant marketing initiatives.
Assist in the identification, evaluation, and adoption of new partnerships and technologies.

Benefits

Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles.
Benefits offered include qualified retirement programs, paid time off (i.e. vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.

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