Senior Marketing Manager - Hematology

Genentech • South San Francisco, CA

405d • $157,600 - $292,600

About The Position

The Senior Marketing Manager at Genentech plays a crucial role in delivering the Lymphoma Marketing Vision by developing and executing marketing strategies that enhance customer engagement and drive patient outcomes. This position requires collaboration across various teams and external partners to create integrated marketing campaigns that effectively communicate the product's value proposition to diverse audiences.

Requirements

• Bachelor's degree required.
• Minimum of 5 years work experience, with at least 3 years in a marketing role, or an Advanced Degree with 3 years of experience including 2 years in marketing.
• Strong customer understanding, including developing personas and customer journeys.
• Ability to articulate business needs and strategies behind campaigns.
• Experience leading and managing agency partners and navigating the PRC process.
• Experience in creating integrated customer experiences across audiences and channels.

Nice To Haves

• MBA or related graduate degree preferred.
• Marketing experience in relevant industries, particularly managed care, pharmaceutical, or biotech.
• Experience in creating marketing strategies that strengthen market positioning.

Responsibilities

• Supports the development and execution of the Lymphoma team's value proposition and customer positioning.
• Leverages customer insights to drive the product's value proposition and inform the integrated customer experience.
• Identifies key internal and external partners to align with the marketing strategy and critical KPIs.
• Executes seamless marketing campaigns across multiple platforms and channels.
• Optimizes marketing content for target customers, including messaging and channel mix.
• Creates personal promotional messages and resources for field-based channels.
• Partners with agencies and the Promotional Review Committee to ensure compliant promotional tactics.
• Measures marketing performance through various indicators to optimize campaigns and drive outcomes.
• Contributes to initiatives with broader organizational impact across the marketing function.
• Leads or participates in flexibly deployed work teams, contributing novel ideas based on expertise.
• Works autonomously to make decisions aligned with product value proposition and customer positioning.

Benefits

• Discretionary annual bonus based on individual and company performance.
• Comprehensive health insurance coverage.
• 401k retirement savings plan.
• Paid holidays and vacation time.
• Flexible work schedule with a hybrid model.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree