Senior Marketing Manager, GTM, Amazon Ads

Amazon • Seattle, WA

1d

About The Position

Are you ready to transform how businesses connect with customers? At Amazon Ads, we're not just selling advertising, we're crafting full-funnel growth strategies that empower brands to reach their full potential. We believe that breakthrough advertising happens when deep understanding meets innovative technology. Our team is dedicated to developing innovative marketing solutions, providing actionable insights and opportunities for advertisers, and partnering with agencies and tech innovators to drive mutually beneficial growth.

To accelerate the next phase of Amazon Ads development, we're committed to transforming the depth, scale, and ambition of our partnerships across a diverse landscape of agencies and tech innovators. Amazon Ads Partners play a crucial role in this ecosystem, helping brands achieve and exceed their desired outcomes through tech innovation and expert managed services. Our team builds partnerships across the advertising landscape to drive innovation and growth for all brands, including those that do not sell on Amazon.com.

As part of the Partner Growth Marketing team, the Outbound GTM function will develop program strategies to drive product awareness and adoption with our partners and end advertisers. This role will be a key orchestrator between Growth Marketing, PMM, Product, and Channel to ensure that our messages and activations reach our audience at the right time with impact. Responsible for roadmap delivery with communications strategy to follow, it is essential that this marketer has the ability to effortlessly move between strategy and execution. Driving the full lifecycle of campaigns, this marketing is the true starting point of most of our Growth Marketing activity and an essential role within the broader Marketing organization.

The ideal candidate combines strong strategic vision with tactical marketing planning ability. Relationship building, stakeholder management, strong communication skills, and program management will be key to success. You should have experience in partner marketing, technology partnerships, or related fields, with a particular understanding of creative technology solutions. A proven track record of developing successful GTM programs is essential.

Requirements

• 6+ years of professional non-internship marketing experience
• 7+ years of developing and managing acquisition marketing or channel programs experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience developing and executing campaigns across a multitude of timezones and languages

Nice To Haves

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Responsibilities

• Design and development of key outbound marketing mechanisms and programs.
• Serve as the main point of contact for PMM and continuously update the team on changes to roadmap, timelines, and launch activity.
• Collaborate with cross-functional teams to ensure successful integration of outbound marketing activity for all priority audiences via scaled channels.
• Build and own repeatable mechanisms for information capture and dissemination.
• Measure and report on success metrics, providing insights to optimize programs and demonstrate impact.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed