Senior Marketing Manager, Graduate Programs

Emerson College • Boston, MA

220d • $79,950 - $99,900

About The Position

The Senior Marketing Manager for the Graduate Admission Team at Emerson College requires a deep understanding of the marketing and sales funnel and creative ideas to market our programs. This role requires exceptional attention to detail, the ability to meet tight deadlines, strong project management skills, and a high level of professionalism. The Senior Marketing Manager, Graduate Programs represents the Graduate Admission Team internally and externally, leading strategy, reporting, and presenting to senior management.

Requirements

• Bachelor's Degree required.
• 7-10 years of direct experience in B2C marketing, including strategy, demand generation, brand management, digital marketing, and content marketing.
• Strong written and verbal communication skills.
• Strong project management skills.
• Must have strong writing and editing skills with proven ability to edit and proofread.
• Experience working with a marketing automation tool (Hubspot, Marketo, Salesforce, Slate).
• Experience with content management systems like WordPress.
• Experience managing social media platforms and profiles, including Facebook, Instagram, LinkedIn, and Twitter.
• Experience utilizing video editing software such as Adobe Premiere.
• Experience using InDesign, Canva, and other design software.

Responsibilities

• Manage the Graduate Team's marketing budget of $1 million across advertising (print & digital), new creative concepts, reporting, and partnership fees.
• Develop and execute marketing strategies for the College's 14 individual Graduate Programs, portfolio programs, and awareness initiatives.
• Lead marketing campaign development from concept to launch.
• Develop marketing campaigns using a test-and-learn mentality and a data-centered approach; openly share learnings with internal and external teams.
• Champion the brand, ensuring usage of colors, logos, and text is consistent across all marketing and sales channels.
• Develop new strategies that ensure leads are flowing through our marketing funnel, including branding and awareness, lead generation, and nurture campaigns.
• Identify new and upcoming advertising opportunities in the marketing and higher education landscape.
• Act as lead project manager across marketing campaign development and execution, marketing operations, tracking and reporting, and branding.
• Identify enrollment and lead goals for each Graduate Program alongside the Director of Graduate Admission and track the progress of these goals on a weekly basis.
• Create go-to-market strategies for new Graduate Programs.
• Prepare annual reports and present the marketing data and strategy to each Graduate Program Director.
• Manage the College's external Advertising Agency.
• Create and report quarterly digital marketing ROI reports.
• Review the Graduate Enrollment sales and marketing pipeline.
• Track growing lead numbers for each program.
• Analyze campaign success rates and make optimizations based on data outcomes.
• Write, edit, and coordinate with the Graduate Program Directors to create new content for programs.
• Manage an annual editing process for accuracy of content across the Graduate Enrollment pages.
• Design and manage landing pages for digital marketing campaigns.
• Partner with the Communications Manager to develop new email strategies.
• Manage the organic editorial calendar for the Graduate Team's social media channels and blog.
• Act as editor-in-chief of the Graduate blog.
• Manage the creation of graphics, animations, videos, and presentations.
• Partner with the Graduate Admission Team to improve communication at key points in the admission lifecycle.
• Manage a team of three graduate student workers.

Benefits

• Outstanding health plans with limited out-of-pocket expenses.
• Dental plans.
• Generous time-off programs.
• 403(b) retirement benefit with a 9% employer contribution once eligible.
• Life and disability coverage.
• Commuter offerings.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Educational Services
• Education Level: Bachelor's degree