Senior Marketing Manager, Global Run Energy

New Balance • Boston, MA

10d • Hybrid

About The Position

The Senior Marketing Manager, Global Run Energy will lead the strategic implementation of our Global Running and Run Energy marketing strategy at New Balance. This key role will be essential in the development of the Global Community playbook as well as its implementation as we look to grow this crucial category and engage more with all who run. This role will work tirelessly on this evolution NB’s positioning and differentiation within running culture and competitor landscape under the umbrella of our category platform Run Your Way. This role works collaboratively with Running Product Managers and Merchandisers to develop an Energy Marketing strategy to drive heat and validation for our pinnacle running products.
The Senior Manager will be part of the Global Running marketing team and will lead a team devoted to building and nurturing a running community. Leading with challenger-brand messaging and driving best-in-class go-to-market strategy and execution, the Senior Marketing Manager is accountable for driving vision and executing strategy in partnership with regions, delivering results, cross-business influence and coordination.

Requirements

• 10+ years relevant marketing experience
• Significant knowledge of both the Running landscape and fashion/ runway/ Energy culture
• Knowledge and interest in sneakers, runway fashion, and music
• Experience developing marketing strategy Globally
• Ability to navigate a global organization across many functions
• Strong relationship and influencing skills
• Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques.
• Able to balance multi-year planning with execution
• Experience leading and developing a sizeable team
• 25% international travel

Nice To Haves

• Energy, collaborations or fashion experience preferred

Responsibilities

• Lead long-term, over-arching global community strategy for Running and Run Energy
• Provide visible leadership across the organization as a go-to for New Balance Running Community, inclusive of run clubs and events.
• Partner closely with departments at HQ and internationally, including Sports Marketing, PR, Product, Global Media and Owned Retail
• Build meaningful relationships with Ambassadors tied to Running culture for formal partnerships and campaign amplification.
• Collaborate with VM, retail marketing and regional teams to bring the vision for New Balance Running and our ambassadors to life in e-commerce and retail environments
• Accountable for annual calendar / brand / channel Strategy and execution
• High level of decision making, sign off, authority & discretion
• Management and development of Running community team.
• Create and execute individual multi-year activation plans for Global Running Ambassadors

Benefits

• Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly.
• New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
• We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.
• You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
• Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
• Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees