Amazon-posted 2 months ago
$112,800 - $186,500/Yr
Full-time • Senior
Arlington, VA

AWS is seeking a Senior Marketing Manager, Executive Messaging to own the messaging strategy focused on the executive customer with emphasis on cloud computing, AI, and the impact of digital transformation on organizations. This role will develop the foundational messaging that powers AWS's communications to C-suite customers across channels. You'll architect the messaging framework that guides how AWS communicates its value proposition, technology innovation, and business impact to B2B audiences, with particular focus on C-suite leaders at enterprise customers. The position requires deep expertise in B2B technology marketing and the ability to craft compelling narratives that resonate with senior business and technology leaders.

  • Define and maintain AWS's core executive messaging architecture, ensuring consistency across all communications
  • Create strategic narrative frameworks that translate AWS's technical capabilities into business value propositions
  • Own message testing and refinement processes to optimize impact with target audiences
  • Partner with product teams to craft compelling stories around new innovations, especially in AI/ML
  • Build and maintain a comprehensive message repository for global teams
  • Guide regional teams on message localization while maintaining global consistency
  • Lead executive message training and enablement for senior AWS speakers
  • Collaborate with PR, AR, and marketing teams to ensure message alignment
  • Define success metrics and measure message effectiveness across channels
  • 6+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience communicating results to senior leadership
  • Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
  • Experience with Salesforce and Tableau
  • Flexible work hours and arrangements
  • Mentorship and career growth opportunities
  • Employee-led affinity groups fostering a culture of inclusion
  • Ongoing events and learning experiences
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