Senior Marketing Manager – Education, Experience & Enablement (Remote)

GE HealthCare

1d • Remote

About The Position

The Senior Marketing Manager will lead initiatives that enhance customer experience, deliver impactful education programs, and turn insights into action to drive adoption of advanced cardiac imaging solutions at imaging sites. This role focuses on developing education programs for key stakeholders and creating strategies that improve the end-to-end experience for imaging centers. The position also manages conference strategy and accreditation partnerships to strengthen market presence and credibility.

Requirements

• Bachelor’s degree in Science, Marketing, Business, or related field; MBA preferred.
• 8+ years of pharmaceutical or medical diagnostics marketing experience, including product launch, strategy and lifecycle management.
• Strong background in education program development, customer experience strategy, and insights application.
• Experience supporting diagnostic or radiopharmaceutical adoption or conversion initiatives in healthcare.
• Excellent communication and stakeholder management skills.
• Strategic thinking and execution excellence.
• Ability to manage multiple projects and deliver results in a fast-paced environment.
• Strong collaboration and cross-functional leadership.
• Data-driven approach to measure impact and optimize programs.

Nice To Haves

• Cardiology, Nuclear Medicine, Nuclear Cardiology experience preferred.

Responsibilities

• Education Programs: Design and deliver educational content for healthcare professionals, including readers, technologists, and administrators. Maintain and enhance existing education initiatives for consistency and scalability.
• Customer Onboarding & Success: Develop strategies to improve onboarding and engagement for imaging sites. Partner with cross-functional teams to identify pain points and implement solutions that elevate customer satisfaction.
• Insights into Action: Collaborate with Insights & Market Research team to interpret market research data. Translate findings into actionable strategies for education, onboarding and experience programs. Lead think tanks and advisory boards to gather qualitative insights to inform strategic actions.
• Conversion Enablement: Support initiatives that help imaging sites adopt advanced cardiac imaging solutions through tailored education and experience programs. Ensure operational readiness and smooth implementation in collaboration with internal teams.
• Conference Strategy & Messaging: Plan and execute conference participation, including booth experience, educational sessions, and messaging alignment. Coordinate presentations to reinforce brand positioning.
• Certification & Accreditation Partnerships: Build and maintain relationships with professional societies and certification bodies to support educational and accreditation programs. Ensure compliance with industry standards and guidelines.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.
• GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees