Senior Marketing Manager, Digital Strategy

Marketsearch Recruiting • Chattanooga, TN

423d

About The Position

The Senior Marketing Manager, Digital Strategy is a pivotal role focused on leading the development and execution of comprehensive digital marketing strategies aimed at driving revenue growth in B2B, non-technology markets. This position requires a performance marketing expert who can manage multi-channel campaigns and collaborate with cross-functional teams to align marketing efforts with business objectives. The role emphasizes strategy and execution rather than direct sales, making it essential for the candidate to possess strong analytical and leadership skills.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5+ years of experience in B2B marketing, with a focus on digital and performance marketing.
• Proven success in managing multi-channel digital campaigns targeting non-technology markets.
• Strong analytical skills with experience in campaign performance analysis and reporting.
• Exceptional communication and project management skills.
• Comfortable working on-site in Athens, TN 3 days per week.

Nice To Haves

• Experience in private equity environments is a plus.

Responsibilities

• Design, implement, and optimize full-funnel marketing strategies to drive brand awareness, lead generation, and customer acquisition in B2B, non-technology markets.
• Manage campaigns across multiple digital platforms, including email, social media, SEO, PPC, and content marketing.
• Analyze performance metrics to refine campaigns for optimal ROI.
• Work closely with cross-functional teams, including sales, product, and creative teams, to ensure marketing alignment with business goals.
• Mentor junior team members, fostering a collaborative and ego-free environment.
• Conduct market research to identify trends, opportunities, and competitive insights to inform campaign development.
• Develop and execute data-driven marketing campaigns focused on measurable results, such as lead quality and conversion rates.
• Provide regular updates to the VP of Marketing, detailing campaign performance and strategic recommendations.

Benefits

• Competitive salary and benefits package.
• Opportunity to make a significant impact within a high-growth, entrepreneurial environment.
• A collaborative team culture with a strong emphasis on professional development and success.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree