Senior Marketing Manager, Cardiology Provider Engagement

GE HealthCare

3d

About The Position

This is a high-impact opportunity for a seasoned marketer to shape provider engagement and education strategies in a fast-growing business. The Senior Marketing Manager, Cardiology Provider Engagement will lead marketing strategy and execution within the Pharmaceutical Diagnostics (PDx) segment at GE HealthCare, driving initiatives to increase patient referrals to cardiac PET through targeted education, sales channel enablement and demand generation programs. Reporting to the Marketing Director, this role will align national strategies with local market dynamics, optimize commercial execution, and uncover growth opportunities. Success requires strong commercial judgment, a self-starter mindset, and the ability to drive market change through innovative engagement and education initiatives. Experience in the cardiology market is highly beneficial, though not required.

Requirements

• Bachelor’s degree in Marketing, Business, Science, or related field; MBA preferred
• 8+ years of pharmaceutical or medical device marketing experience, including product launch and lifecycle management; cardiology experience preferred
• Strong understanding of pharmaceutical markets, including regulatory and market access environments.
• Proven track record of cross-functional team leadership and stakeholder engagement.
• Excellent communication, strategic thinking, and project management skills.
• Strong oral and written communication skills.
• Strong interpersonal and leadership skills.
• Demonstrated ability to analyze and resolve problems.
• Demonstrated ability to lead programs / projects.
• Ability to document, plan, market, and execute programs.
• Strong say-do ratio

Responsibilities

• Develop and execute provider engagement and education strategies to increase cardiac PET referrals in priority markets.
• Align national marketing strategies with local market dynamics to maximize impact and adoption.
• Identify growth opportunities through market analysis, competitive intelligence, and customer insights.
• Design and implement targeted education programs for cardiologists and referring providers to drive awareness and understanding of cardiac PET.
• Create compelling messaging and content that communicates clinical value and differentiates GE HealthCare’s solutions.
• Partner with cross-functional teams to deliver webinars, peer-to-peer programs, and conference activations.
• Support field teams with tools, resources, and training to engage providers effectively.
• Develop localized marketing plans for key markets in partnership with regional commercial and field marketing leaders.
• Ensure consistent execution of brand and messaging across all touchpoints.
• Work closely with product marketing, medical affairs, market access, and commercial operations colleagues to ensure alignment and integration of strategies.
• Partner with marketing operations and analytics teams to execute flawlessly, measure impact, and refine approaches based on performance metrics.
• Drive initiatives that influence referral patterns and expand adoption of cardiac PET in cardiology practices.
• Serve as a subject matter expert on provider engagement trends and best practices.
• Track KPIs related to referral growth, engagement metrics, and program ROI.
• Provide regular updates to leadership on progress, challenges, and opportunities.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees