Senior Marketing Manager, Audience, Prime Video

Amazon • Culver City, CA

1d

About The Position

Prime Video (PV) brings together the world's best creators with the most
passionate communities in a way that no other entertainment brand can. Not only
are we a one-stop hub for distinctive, critically-acclaimed and award-winning
original programming including TV series such as The Boys, The Marvelous Mrs.
Maisel and The Summer I Turned Pretty and movies like Air, Saltburn, The Idea of
You, and Road House, but we offer a multi-dimensional experience that allows
subscribers to fully immerse themselves in their fandom: to read the book, to
listen to the soundtrack, to buy the costume, to replay live sports in real
time, and more. And that breadth and connection to the Amazon family of brands,
along with the support of a passionate and diverse global team, makes Prime
Video a company where creators and makers of all kinds can build their future.

We are seeking an exceptional Senior Marketing Manager, Audience, to serve as
the voice of the audience and drive Prime Video’s audience-centric marketing
strategies. In this pivotal role, you’ll facilitate the transformation of Prime
Video’s relationship with audiences by developing scaled strategies and
marketing initiatives grounded in their needs, motivations, and barriers. You’ll
act as the strategic architect, relationship builder, and audience champion
while demonstrating customer obsession and serving as the bridge with
cross-functional partners including Business, Product, Studios, Sports and the
Service Strategy team.

The ideal candidate brings deep expertise marketing strategies and campaigns, a
proven track record of earning trust through cross-functional leadership, and
data-driven approach to synthesizing insights into compelling strategies and
approaches. You’ll dive deep into developing and evolving audience-specific
strategic frameworks, directing campaigns that drive differentiated
entertainment experiences across Prime Video, and bridging workstreams across
the organization that enable audience-first thinking. This role offers the
opportunity to think big and shape Prime Video’s audience relationships through
strategic territories, learnings, and innovation. The successful candidate will
combine strategic thinking with flawless execution, while demonstrating strong
leadership abilities in a fast-paced, global environment.

Requirements

• Bachelor's degree
• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Experience building, executing and scaling cross functional marketing programs
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Experience working effectively across cross-functional teams and partnering well with people at all levels within an organization
• Experience communicating and presenting to senior leadership

Nice To Haves

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience managing multiple projects and meeting aggressive deadlines
• Experience in the entertainment industry
• Demonstrated expertise in marketing strategy, campaign development, and audience journey mapping
• Track record of measurable business impact through marketing programs and initiatives, particularly in building authentic relationships with customers

Responsibilities

• Lead development and socialization of audience-specific strategy briefs, coordinating across Studios, Sports, Business, Product, Service Strategy, and other functional teams
• Serve as strategic partner and audience advocate, consulting on business needs to ensure audience-first thinking is embedded upstream in decisioning
• Synthesize existing customer research and data to develop strategies and campaigns, working closely with Insights teams on any additional research needs
• Direct campaigns inclusive of their features and tactics for priority audience initiatives, owning campaign strategies and cross-functional deliverables (briefs, GTMs, etc.)
• Optimize cross-functional collaboration through mechanisms, process improvements, and strategic influence on stakeholders’ priorities
• Drive quick, effective decision-making across teams while maintaining high standards and audience authenticity
• Build and maintain strong partnerships with global peers to share knowledge and scale impact
• Demonstrate ownership and bias for action in support team campaign needs and audience advocacy
• Establish yourself as a thought-leader in audience strategy and marketing needs, advocating for audience-first mindset
• Navigate complex priorities while providing clear direction and strategic frameworks with stakeholder teams

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level