Senior Marketing Manager, Account-Based Marketing (ABM)
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About The Position
We are seeking an experienced and dynamic Account-Based Marketing (ABM) lead to join our commercial and institutional marketing team. This individual will be responsible for designing, implementing, and optimizing ABM strategies to build strong relationships with prospective accounts and drive revenue growth. The ABM lead will work closely with the commercial bank go-to-market team, line of business marketing managers, other stakeholders, and product teams when relevant to align strategies to ensure successful execution of ABM initiatives. Additionally, the ABM lead will manage relevant third-party vendors, align, and support email journey efforts to nurture relationships with prospects and clients.
