Senior Marketing Liaison

Seaport Scripps Home Health•San Diego, CA

29d•$110,000 - $120,000

About The Position

At Seaport Hospice, we believe that Healthcare holds the noblest of professions. Nurses are what makes Hospice possible and are our life-blood. Nurses help us fulfill our mission to provide LIFE CHANGING SERVICE to our patients and their families. A career with Seaport Hospice requires a commitment to making work fun and CELEBRATING successes; delivering and holding each other to the HIGHEST STANDARDS of care and professionalism; continual LEARNING ; treating others as PEOPLE whose interest matter as much as our own; being innovative while using GOOD JUDGEMENT . One other thing about our work culture; we know that in order for our patients to receive the care they deserve, we to put our EMPLOYEE’S FIRST . Benefits Include Competitive compensation Health, dental, vision, life and disability insurance Pre-tax healthcare and dependent care flexible spending accounts 401(k) plan with generous company match Critical illness benefit Tuition reimbursement Paid time off Employee assistance program JOB SUMMARY The Senior Marketing Liaison is responsible for establishing and maintaining positive relationships with customers and referral sources, responding to customer requests and concerns, and negotiating service contracts with managed care organizations, government agencies, and other payers.

Requirements

Bachelor's degree in Marketing, Business Administration, or related field preferred, but not required.
At least three years of experience in health care marketing management preferably in home health or hospice care operations.
Ability to market aggressively and deal tactfully with customers and the community.
Knowledge of corporate business management.
Demonstrates good communications skills, negotiation skills, and public relations skills.
Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.

Responsibilities

The Senior Marketing Liaison develops and maintains relationships with physicians, discharge planners, case managers, social workers, and other health care professionals who utilize home care services by regularly scheduling and conducting visits to those referral sources in order to assist in identifying those patients who may be appropriate for home health services thereby increasing the number of clients served by the agency/market.
Maintain current knowledge of agency/market trends, coverage criteria, and industry changes to ensure compliance with required regulations.
Represent the agency at health fairs, mall shows, other community service functions, and participates in civic and/or community committees as requested.
Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
Works with the Director of Operations to establish marketing techniques.
Employs marketing and promotional initiatives to achieve budgetary volume projections.
Establishes and maintains positive working relationships with current and potential referral and payer sources.
Builds and monitors community, customer, and payer and patient perceptions of the agency as a high-quality provider of services.
Provides leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs.
Maintains comprehensive working knowledge of the agency’s markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.