Senior Marketing Finance Manager

Abnormal

136d • $180,000 - $210,000

About The Position

Abnormal AI is seeking a Senior Marketing Finance Manager to join our high-impact Financial Planning & Analysis (FP&A) team. This role is critical in shaping our marketing investment strategy, ensuring that every marketing dollar delivers measurable value. You will be a strategic partner to Marketing Leadership, driving campaign-level ROI analysis, lead source performance evaluation, and cross-functional alignment with Marketing Operations. Your work will directly influence pipeline creation, revenue growth, and operational efficiency. As a senior leader, you will manage and mentor team members, elevate our financial planning processes, and bring a data-driven perspective to marketing decision-making.

Requirements

• Bachelor’s or Master’s degree in Business, Economics, Finance, or a related field.
• 7+ years of progressive FP&A experience, with at least 4 years in Marketing Finance or Marketing Operations financial analysis.
• Proven expertise in campaign-level and channel ROI analysis, including attribution modeling.
• Strong understanding of lead source economics and their impact on pipeline and revenue.
• Exceptional analytical skills, with the ability to turn complex data into actionable business insights.
• Demonstrated success in strategic business partnering with senior marketing leaders.
• Excellent communication skills, with experience influencing at the C-suite level.
• Strong leadership and mentoring capabilities, with experience managing high-performing teams.
• Advanced modeling skills and fluency in financial forecasting tools and BI platforms.

Nice To Haves

• Experience in cybersecurity or SaaS industries, especially in high-growth environments.
• Familiarity with advanced marketing attribution models and multi-touch attribution tools.
• Experience in private companies at Series C stage or beyond.
• Understanding of digital marketing metrics (e.g., CAC, LTV, conversion rates) and their integration into financial planning.

Responsibilities

• Serve as the primary strategic finance partner for the Marketing Leadership Team, influencing budget priorities, spend allocation, and investment strategy.
• Lead the annual and quarterly marketing planning process, covering spend, pipeline targets, resource needs, and ROI expectations.
• Develop, implement, and own a comprehensive ROI measurement framework that evaluates marketing performance by campaign, channel, and lead source.
• Partner with Marketing Operations to connect financial data with marketing analytics, enabling real-time performance monitoring and optimization.
• Drive scenario planning and investment modeling for new marketing initiatives, ensuring alignment with top-line revenue and profitability goals.
• Oversee the forecasting process for marketing-driven pipeline and revenue, improving accuracy through robust data models.
• Establish and lead recurring Marketing Performance Reviews with executives, integrating financial, operational, and attribution insights.
• Build, mentor, and develop a small team, fostering a culture of analytical rigor, collaboration, and business partnership.
• Continuously seek and execute efficiency improvements in marketing spend, process, and forecasting accuracy.

Benefits

• Base salary range: $180,000—$210,000 USD
• Bonus eligibility
• Restricted stock units (RSUs)
• Comprehensive benefits package

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree