Senior Marketing Executive

The Good Feet Store•Fort Myers, FL

2d•Remote

About The Position

Full-time, exempt executive role for Marketing responsibilities Performance based consultant arrangement for Strategic Partnerships, with commission opportunities Reports to: Chief Executive Officer, Chief Strategy Officer, President Location: Multi-state footprint, remote role with periodic travel partner meetings, and quarterly leadership sessions. Key Responsibilities Executive Marketing Leadership Partner with end-to-end marketing vision and execution across radio, television, direct mail, paid digital, and emerging performance channels for multi-state retail markets. Partner with media strategy, planning, and buying, including vendor selection, RFPs, contract negotiations, and ongoing optimization to maximize ROI and reduce customer acquisition costs. Develop and partner to manage annual and quarterly marketing budgets, allocating spend by channel and market while optimizing toward CAC, CPA, and conversion rate. Assist in overseeing creative strategy and internal production, ensuring strong brand positioning, consistent messaging, regulatory compliance, and alignment with local market needs. Implement robust measurement, attribution, and reporting frameworks, including A/B testing, market-level performance analysis, and executive dashboards. Translate performance insights into actionable strategy shifts and clearly communicate results, learnings, and recommendations to senior leadership. Manage and evaluate external agencies, production partners, and media vendors, driving accountability, performance standards, and cost efficiency. Partner to build, mentor, and lead a high-performing marketing organization, establishing clear KPIs, performance expectations, and professional development plans. Strategic Partnerships & B2B Growth Identify, pursue, and close B2B partnerships with healthcare providers, athletic organizations, employers, corporate wellness programs, and community-based organizations. Design scalable partner programs that generate qualified referrals, enhance brand credibility, and deliver measurable revenue impact. Create compelling custom proposals, pitch decks, and financial models that clearly articulate value, ROI, and execution mechanics. Lead contract negotiation, onboarding, and launch execution for new partners across multiple markets. Serve as the primary relationship owner for active B2B partners, driving engagement, renewal, and expansion opportunities. Track, analyze, and report partnership performance, including referral volume, conversion rates, customer value, and revenue attribution. Align partnership initiatives with broader marketing campaigns to maximize co-marketing, cross-promotion, and brand consistency.

Requirements

8+ years of progressive marketing experience, with senior-level ownership of multi-channel media strategy and execution.
Demonstrated expertise in media buying and contract negotiation across radio, TV, direct mail, and digital channels in multiple markets.
Proven ability to build and scale performance-driven marketing programs with clear ROI and measurable business impact.
Experience developing and managing significant marketing budgets and optimizing spend against growth and efficiency targets.
Strong analytical and strategic mindset, with hands-on experience in attribution, testing, and performance optimization.
Track record of successfully developing B2B partnerships that drive incremental revenue or customer acquisition.
Leadership experience managing internal teams and external agencies.
Excellent executive communication, presentation, and stakeholder management skills.
Willingness and ability to travel periodically across regions and time zones as needed.

Nice To Haves

Experience in retail, healthcare, or multi-location / franchise environments.
Familiarity with CRM systems, marketing automation platforms, analytics tools, and media planning software.
Background in balancing brand-building initiatives with performance marketing in regulated or compliance-sensitive industries.
Comfort operating in hybrid roles that combine executive leadership with revenue-based incentives.

Responsibilities

Partner with end-to-end marketing vision and execution across radio, television, direct mail, paid digital, and emerging performance channels for multi-state retail markets.
Partner with media strategy, planning, and buying, including vendor selection, RFPs, contract negotiations, and ongoing optimization to maximize ROI and reduce customer acquisition costs.
Develop and partner to manage annual and quarterly marketing budgets, allocating spend by channel and market while optimizing toward CAC, CPA, and conversion rate.
Assist in overseeing creative strategy and internal production, ensuring strong brand positioning, consistent messaging, regulatory compliance, and alignment with local market needs.
Implement robust measurement, attribution, and reporting frameworks, including A/B testing, market-level performance analysis, and executive dashboards.
Translate performance insights into actionable strategy shifts and clearly communicate results, learnings, and recommendations to senior leadership.
Manage and evaluate external agencies, production partners, and media vendors, driving accountability, performance standards, and cost efficiency.
Partner to build, mentor, and lead a high-performing marketing organization, establishing clear KPIs, performance expectations, and professional development plans.
Identify, pursue, and close B2B partnerships with healthcare providers, athletic organizations, employers, corporate wellness programs, and community-based organizations.
Design scalable partner programs that generate qualified referrals, enhance brand credibility, and deliver measurable revenue impact.
Create compelling custom proposals, pitch decks, and financial models that clearly articulate value, ROI, and execution mechanics.
Lead contract negotiation, onboarding, and launch execution for new partners across multiple markets.
Serve as the primary relationship owner for active B2B partners, driving engagement, renewal, and expansion opportunities.
Track, analyze, and report partnership performance, including referral volume, conversion rates, customer value, and revenue attribution.
Align partnership initiatives with broader marketing campaigns to maximize co-marketing, cross-promotion, and brand consistency.