Senior Marketing Design Generalist

The Panaro Group•Racine, WI

About The Position

The Senior Marketing Design Generalist executes key marketing content strategies across print and digital media channels. The position involves successfully implementing the planning and execution of designed content, driving best practices, and optimizing the brand for high conversion results. The Senior Marketing Design Generalist is a forward-thinking marketer who is an effective communicator, willing to make decisions, and owns the responsibility for the outcomes.

Requirements

Bachelor's degree (B.S.) or equivalent in digital design, art, or a related field is preferred
A minimum of three years of experience in a digital design role
Knowledge of the HubSpot Marketing platform and HubSpot CRM
Good understanding of the current IT market, competitors, and solution offerings
Proficient knowledge of Microsoft Office, Microsoft 365, and Adobe Creative Cloud
Proficient knowledge of SEO, WordPress, social media, and video creation
Experience with graphic design, online marketing tools, CRM, and automation platforms
Experience with Google Analytics and other tracking systems with proven ability to compile, analyze, and adjust based on performance data and metrics
Experience with event planning
Type 40+ words per minute
Outstanding written communication skills, with the ability to edit and proof written content
A creative mindset and a strong sense of aesthetics with high attention to detail
Effective time management and organizational skills with good judgment in assessing priorities to meet required deadlines
Ability to work effectively under pressure and multi-task several job responsibilities with minimum supervision in a fast-paced environment
Strong oral communication and the ability to speak effectively before a group
Strong analytical and problem-solving abilities
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Responsibilities

Email Content Creation: Create emails that position our message with compelling CTAs that target company goals. Test to ensure accuracy/quality and rendering across platforms.
Email Advancement: Champion continuous improvement of email capabilities, including targeting, template development, personalization, A/B testing, etc.
Marketing Automation: Maximize the use of the HubSpot platform, including but not limited to email tracking, analytics and reporting, workflows, and managing lead scoring.
Content Design: Responsible for all print and advertising content, display materials, digital assets, presentations, signature banners, pop-ups, and other projects as needed.
Database Management: Manage subscriber database, creating and updating lists and segmenting data for targeted email campaigns. Manage unsubscribes, non-deliverables, contact changes, and deletion of free mail and international subscribers.
Website Maintenance Management: Update WordPress/Plugins, update, and refresh website content, and assist with SEO optimization. Manage Google Analytics.
Webinar Coordination: Facilitate webinars from beginning to end.
Brand Maintenance: Support and maintain CCB's established brand in all creative projects.
Google Ads: Oversee and manage the outsourcing of Paid Google Advertising.
Outsourcing: Oversee and manage the outsourcing of content creation and planning.
SEO Strategy: Oversee and manage the outsourcing of CCB’s SEO strategy, overseeing and tracking results.
Meta Ads Management: Creation and management of Meta Advertising
Perform Knowledge Advancement: Track industry trends, email strategies, best practices, and suggest courses and educational opportunities to increase your abilities and knowledge.
Reporting: Analyze and report on campaign results and KPIs, highlighting successes, trends, and opportunities. Provide quarterly results to the VP of Marketing.
Marketing Content Calendar: Ensure the Marketing Content calendar is maintained and up to date, planning for deadlines and including all stakeholders in invitations.
Content Assistance: Assist with copywriting, editing, and proofing.
Event Assistance: As requested.