Senior Marketing Data Analyst

The Zebra•Austin, TX

21h•Hybrid

About The Position

The Zebra is revolutionizing how consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," and we put that into practice by valuing both traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems. As a Senior Marketing Analyst, you will play a critical role in shaping data-driven strategy across our marketing organization. You will analyze the performance of organic and paid acquisition channels, evaluate marketing spend efficiency, and help uncover opportunities for growth. You’ll partner closely with marketing, product, and engineering teams to inform SEO and SEM optimization, guide experimentation, and evaluate emerging channels or partnerships. The ideal candidate brings deep analytical rigor, strong communication skills, and experience translating complex marketing data into clear, actionable insights that accelerate business performance. Location: Our employees can choose to work remotely in the U.S. Join us in our Austin, Texas office, or opt for a hybrid setup. Whether you prefer the structure of an office, the convenience of remote work, or a mix of both, we support what works best for you! Please note - At this time we are not able to hire in California, Massachusetts, New Jersey, and New York.

Requirements

5+ years of professional (or comparable) analyst experience
Intermediate to advanced SQL experience, with Python knowledge being a plus
Experience with BI platforms (e.g. Looker, Tableau, Google Analytics, Hex)
Strong analytical skills and a passion for problem-solving, with a history of delivering data-driven solutions
Familiarity with marketing analytics and experimentation methodologies

Nice To Haves

Knowledge of the insurance industry, including familiarity with insurance products and related data analysis is a plus

Responsibilities

Conduct exploratory data analysis and monitor key marketing metrics to uncover trends, patterns, and opportunities across organic and paid channels, applicant quality, and long-term value.
Partner with marketing managers, engineers, and cross-functional stakeholders to define data requirements that support SEO initiatives, SEM optimization, landing page development, and new channel exploration.
Collaborate with marketing partners to design, run, and analyze experiments, including SEO tests, SEM optimizations, and landing page variations.
Deliver optimization insights for ongoing marketing initiatives through ad-hoc analysis and performance dashboards.
Effectively communicate findings to technical and non-technical teams, translating complex data into understandable and actionable stories.

Benefits

Inclusive and healthy environments are crafted intentionally.
All of our employees can join and participate in (or create your own!) Employee Resource Groups.
Competitive Compensation & Stock Option Offering
Health, Dental, Vision & Disability Coverages
HSA offering + employer contribution
401k plan + employer match
Unlimited PTO (paid time off)+ the flexibility to enjoy it
Paid Parental Leave Program
Wellness perk ($100/month)
Pet Adoption Reimbursement ($300/year)
Learning & Development Opportunities
Join a team that truly lives their values (outside of the office. Cliche, we know… but we really mean it)