Senior Marketing Data Analyst

New York Philharmonic•New York, NY

About The Position

The New York Philharmonic connects with millions of music lovers each season through live concerts in New York and around the world, as well as broadcasts, recordings, and education programs. After returning to a transformed David Geffen Hall in 2022, the Orchestra is acting on a renewed commitment to building on a legacy of more than 180 years, serving as a platform for today s greatest musical artists and connecting with our communities. Gustavo Dudamel will become the Philharmonic s Oscar L. Tang and H.M. Agnes Hsu-Tang Music and Artistic Director in the 2026-27 season. The New York Philharmonic seeks a Senior Marketing Data Analyst who is a key member of the Marketing team. They will work closely with the Vice President, Marketing & Customer Experience and the Director, Growth Marketing to determine best strategies for increasing ticket sales by tying marketing database trends/indicators for customer acquisition/upgrade targets to marketing strategy. The candidate possesses a combined set of analytical and predictive modeling skills, an understanding of data and how to use it, curiosity around marketing strategy, and excellent leadership and communication skills to build and champion data-driven approaches across marketing activities. The primary focus is to increase ticket revenue/attendance and deepen customer relationships through advanced analytics applied to business problems in marketing, fusing analytical findings with strategy/segmentation across direct mail, paid search, online display, paid social, web traffic, and email. This individual will be tasked with projects that can span from tactical to strategic in nature. The Senior Marketing Data Analyst will also champion best practices and oversee the team s usage of the Tessitura CRM database across marketing for campaigns, appeals, list extractions, and data hygiene.

Requirements

Bachelor s Degree in mathematics, finance, statistics, economics, or computer science, or at least three years of experience manipulating, analyzing, and reporting on a wide variety of data sets required.
Demonstrated ability fusing analytical findings with lifecycle marketing strategy to improve overall sales metrics in quantifiable ways.
Demonstrated ability to create revenue models and implement learnings for improving predictive modeling processes.
Demonstrated ability with regression analysis and data mining.
Demonstrated ability to oversee/implement best practices for data tracking tools across teams and departments.
Strong quantitative analytics skills with Excel (including graphs and pivot tables, and power query), SQL, Tessitura, and data visualization tools required.
Experience working on marketing-related topics with both quantitative and qualitative data.
Advanced knowledge of the data and service providers in the industry.
Demonstrated ability to communicate ideas and analysis both verbally and in writing to a non-technical audience.
Can transform complex data sets into simple visuals and dashboards.
Leadership skills with the ability to motivate and influence across teams.
Commitment to contributing to an inclusive working environment.

Nice To Haves

Experience with Tessitura database preferred but not required.

Responsibilities

Lead and oversee maintenance of data tracking strategy for marketing campaigns, ensuring they are adequately equipped with tracking tools to provide the foundation for analytical insights.
Lead and oversee weekly internal sales and campaign reporting from supporting staff, providing the marketing team with recommendations to optimize key performance metrics by sharing contextualized findings and strategies for campaign improvement.
Work closely with Director, Growth Marketing on developing subscription campaign strategies/segmentations to reduce churn and grow audience engagement. Identify and recommend initiatives to grow the New York Philharmonic s subscriber base.
Work closely with Director, Growth Marketing to develop lifecycle marketing strategies/segmentations for audience acquisition, engagement, retention, and winback marketing campaigns to help the organization meet annual ticket revenue and audience growth goals.
Systematically measure and recommend changes to improve email, direct mail, and digital marketing performance metrics across owned marketing channels to maximize effectiveness and efficiency. Support advertising and promotion strategy through leveraging key insights from external advertising vendors with internal data, recommending campaign changes as necessary to improve performance.
Identify key marketing challenges, develop insights, and propose recommendations grounded in research and audience data to address them.
Build actionable dashboards that answer key business questions and contribute to the marketing team using data, A/B testing, regression modeling, and other analyses.
Provide timely and quantified recommendations in response to ad hoc analysis requests by Vice President, Marketing & Customer Experience, and other senior staff.
Work closely with Director, Growth Marketing to identify key areas of revenue goal setting and growth. Maintain predictive model tools to project ticket sales and revenues for current and future concert seasons. Recommend KPIs and strategies grounded in audience research and data to achieve revenue goals.
Work closely with Director, Growth Marketing and Associate Director, Loyalty Marketing & Audience Insights to guide the direction of audience research.
Lead the marketing data endeavors of external consultants and evaluate, recommend, and negotiate their contracts.
Proactively collaborate with the Customer Relations & Experience, Digital, Information Technology, Finance, and Development teams and other internal stakeholders to interpret data and create compelling reports to enhance decision-making capabilities and test assumptions. Create reporting on the above-mentioned to provide to Funders, Leadership and our Audiences.
Educate colleagues about thinking analytically, so that more individuals can interpret and act on deeper analyses as our technology and analytical tools advance. Oversee training of staff on proper use of marketing dashboards, reports, list segmentation, and data operations processes.
Identify and vet new marketing technologies and products that can be used by the team.
Miscellaneous duties as assigned.