Senior Marketing Data Analyst
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About The Position
Tyler Technologies is looking for a Senior Marketing Data Analyst to perform various job duties related to data analysis and reporting for the Marketing organization. The role involves organizing, sorting, and filtering data to measure and report on marketing performance using dashboards and reports. The analyst will work closely with the Manager and marketing leaders to track, measure, and optimize marketing initiatives across multiple channels and campaigns. Additionally, the position requires measuring the performance and effectiveness of lead generation activities across inbound and outbound channels, analyzing marketing influence on generating opportunities, and making recommendations based on findings. The analyst will also collect and analyze data to identify patterns, recognize trends, and develop models from past data to segment and score leads. Other responsibilities include handling ad hoc requests, building custom reporting, validating and generating standard KPIs, and assisting in driving marketing data infrastructure for the Reporting Automation platform.
