Senior Marketing & Creative Manager - Office of Academic Innovation - Penn Engineering

University of Pennsylvania•Woodworth, OH

8d•$55,000 - $70,000

About The Position

The Office of Academic Innovation at Penn Engineering is seeking a Senior Marketing & Creative Manager to lead the execution and ongoing evolution of marketing and creative initiatives for Penn Engineering’s residential and online graduate and professional programs. This role owns the development, management, and delivery of creative assets and messaging across channels, including digital, email, editorial, web, and organic social, and serves as a key partner to admissions leadership, program teams, and external vendors. The Senior Marketing & Creative Manager plays a central role in translating strategy into high-quality, on-brand execution, ensuring consistency, effectiveness, and continuous improvement across the prospective student journey. This position requires strong creative judgment, operational rigor, cross-functional collaboration, and a growing focus on performance insights to inform future optimization.

Requirements

Bachelor's degree and 2-3 years of related experience in higher education enrollment marketing or an equivalent combination of education and experience.
Demonstrated ability to meet deadlines and to exhibit self-direction and motivation.
Demonstrated ability to handle and prioritize diverse tasks in a fast-paced environment.
Ability to work independently.
Ability to interact with people of diverse constituency groups.
Excellent organizational skills.

Responsibilities

Creative Ownership & Brand Stewardship Own and manage creative development for Penn Engineering’s online and residential graduate and professional programs, including logos, digital assets, visual identity elements, and video content. Ensure all creative outputs align with Penn Engineering brand standards while supporting program-specific positioning and messaging. Serve as the primary point of accountability for creative quality, consistency, and timeliness across marketing channels.
Messaging & Campaign Execution Lead execution of online email marketing campaigns, including coordination of messaging, creative, and delivery in support of enrollment and engagement goals. Play a central role in translating high-level messaging frameworks into effective, audience-specific execution across email, web, and editorial channels. Support the development and execution of campaign-based marketing initiatives in collaboration with marketing leadership and admissions.
Editorial & Web Content Management Manage the execution of all editorial content and web copy, ensuring clarity, consistency, and alignment with enrollment objectives. Partner with internal stakeholders to refine content for prospective students across key stages of the funnel. Coordinate updates and improvements to program pages and related content in collaboration with web and marketing partners.
Marketing Operations & Request Management Own and manage the marketing request intake and prioritization process for creative, content, and marketing execution across graduate and professional programs. Set clear expectations with internal stakeholders regarding scope, priority, timelines, and dependencies for marketing and creative requests. Balance incoming requests against strategic priorities, enrollment cycles, and available resources, escalating tradeoffs as needed. Execute approved requests directly and/or coordinate execution across vendors and internal partners. Continuously refine workflows and communication to improve transparency, efficiency, and stakeholder satisfaction.
Organic Social Media Management Oversee the vendor responsible for organic social media strategy and execution, including content planning, creative delivery, and publishing. Ensure social content supports broader marketing priorities and reflects Penn Engineering’s voice and brand. Provide direction, feedback, and quality control to ensure effective execution.
Performance Awareness & Optimization Begin taking an active role in monitoring and interpreting performance metrics across email, editorial, web, and social channels. Partner with marketing leadership to assess what is working, identify opportunities for improvement, and inform future creative and messaging decisions. Support continuous improvement by applying insights from performance data to execution.
Cross-Functional & Stakeholder Support Collaborate closely with admissions to support recruitment events, information sessions, and yield initiatives, including creative and promotional needs. Serve as a trusted execution partner to the OAI Executive Director and Penn Engineering senior leadership team, providing ad hoc creative and marketing support as priorities arise. Work cross-functionally with program teams, admissions, and external vendors to ensure alignment and smooth execution.
Operational Excellence & Other Duties Manage timelines, workflows, and deliverables across multiple concurrent initiatives. Maintain organized documentation and processes to support efficient execution and collaboration. Perform other duties as assigned in support of departmental goals.

Benefits

Health, Life, and Flexible Spending Accounts: Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars.
Tuition: Take advantage of Penn's exceptional tuition benefits. You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions.
Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard.
Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be.
Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting.
Wellness and Work-life Resources: Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance.
Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally.
University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free.
Discounts and Special Services: From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks.
Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures.
Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements.
Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household.