Senior Marketing Copywriter

Nourish (US) • New York, NY

62d • Hybrid

About The Position

The Senior Marketing Copywriter will own copy efforts and contribute to new concept ideation across paid channels, lifecycle marketing (email, SMS, push notifications), and landing pages. You'll craft messaging that resonates and drives engagement, conversions, and retention. Partnering closely with marketing and design, you'll help bring new ideas and campaigns to life. You'll have opportunity to directly impact growth through compelling, performance-driven copy. You'll report to our VP, Growth Marketing and work closely with Marketing, Design, Analytics, Creative Strategy, and Product. This role is full-time and based in NYC or SF (expectation to be in-person 3-4 days/week, with some remote flexibility). Our office is in Flatiron.

Requirements

• You have 5+ years of marketing copywriting experience, ideally in high-growth consumer startups and/or agencies.
• You have strong storytelling skills with the ability to simplify complex ideas and craft clear, concise, and persuasive copy.
• You have proven experience crafting high-performing copy across paid social, email, and landing pages.
• You have deep understanding of social media trends, audience behavior, and creative best practices across Meta, TikTok, and YouTube.
• You have a data-informed mindset, with ability to use data and insights to optimize copy and inspire new creative ideas.
• You are highly organized with the ability to manage multiple priorities and work in a fast-paced, collaborative environment.

Nice To Haves

• Experience writing copy for upper-funnel channels like TV, audio, and OOH is a plus.

Responsibilities

• Own copywriting across paid channels, lifecycle marketing (email, SMS, push notifications), and landing pages, ensuring consistency in brand voice and messaging.
• Craft compelling messaging that captures attention, evokes emotion, and drives action.
• Collaborate with cross-functional partners to drive performance by testing, iterating, and optimizing copy.
• Leverage audience insights, platform trends, and creative best practices to inform and inspire new messaging approaches.
• Contribute in development of messaging frameworks, creative briefs, and content guidelines to scale high-quality copy across channels.
• Help shape and evolve the brand tone and voice across patient touchpoints.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Ambulatory Health Care Services
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees