Senior Marketing Content Specialist

Davis Wright Tremaine • New York, NY

8d • $108,000 - $116,000

About The Position

This is an exciting opportunity to work for one of the top law firms in the U.S.! Davis Wright Tremaine LLP is looking for a Senior Marketing Content Specialist to join our team in our New York or Washington D.C. offices. The Senior Marketing Content Specialist will be responsible for leading and executing content development that supports the firm's brand, business development priorities, and thought leadership strategy. This role blends writing, editing, and content management, and will be responsible for a variety of content types including website copy, email campaigns, and marketing collateral. The ideal candidate will have exceptional editorial skills, strong attention to detail, and the ability to work quickly and precisely under tight deadlines. At Davis Wright Tremaine, you will find challenging assignments, opportunities for professional growth and community involvement, and a culture of inclusion. DWT fosters inclusiveness and authenticity. Regardless of position, everyone here has a voice and the support is unparalleled. On a typical day you will: Orchestrate the development of sophisticated content across firm channels, including thought leadership articles, client alerts, web copy, campaigns, newsletters, and proposals. Draft, edit, and publish engaging email and website content daily, frequently on tight deadlines; coordinate review and approval workflows with lawyers and business professional teams. Collaborate with attorneys, business development team members, and other members of the CMBDO organization to prepare content for distribution, optimize for visibility and engagement across web and email platforms; apply basic SEO and GEO principles to increase reach and performance. Manage multiple content projects simultaneously while meeting deadlines in a fast-paced environment. Serve as a senior-level editor, ensuring high editorial standards, consistency of voice and tone, and accuracy across all external-facing materials; ensure email insights, advisories, newsletters, and internal communications align with the firm's brand and strategic goals. Collaborate with website, events, design, and other marketing team members to coordinate and execute cross-channel campaigns. Contribute to content strategy and editorial planning in partnership with marketing and BD leadership. Review/update existing content as needed and repurpose high-performing or strategic content into evergreen assets that can deliver value across channels. Lead content planning and content audits; identify gaps, opportunities for repurposing, and lifecycle plans for evergreen vs. timely content; recommend content topics informed by practice goals, legal developments, and industry trends. Create and maintain content frameworks, templates, style briefs, and editorial guidelines that support consistent tone, structure, and reuse across teams. Support governance by documenting workflows, approval processes, and content ownership; ensure content meets compliance/conflicts requirements before publication. Train and advise attorneys, practice administrators, and content teammates on strategy, SEO, and best practices for creating client-facing content.

Requirements

• 5+ years of professional content or communications experience, law firm or professional services experience strongly preferred.
• Bachelor's Degree preferably in English, Journalism, Communications, or Marketing
• Outstanding writing and editing skills, with a strong command of tone, clarity, and succinctness.
• Excellent communication skills, including the ability to get consensus and collaboration from partners, business development teams, and senior leadership; ability to explain concepts quickly and easily; ability to communicate with all levels of management and staff.
• Ability to analyze and present content and email
• Strong organizational and time management skills with close attention to detail
• Ability to work in a fast-paced environment on tight deadlines
• Familiarity with content strategy, analytics, and A / B testing
• Proven project management skills with the ability to manage concurrent complex priorities and deadlines.
• Working knowledge of digital content tools (CMS experience preferred), SEO fundamentals, email marketing platforms, and analytics.
• Strong interpersonal and management skills; experience working with senior professionals and subject-matter experts.

Responsibilities

• Orchestrate the development of sophisticated content across firm channels, including thought leadership articles, client alerts, web copy, campaigns, newsletters, and proposals.
• Draft, edit, and publish engaging email and website content daily, frequently on tight deadlines; coordinate review and approval workflows with lawyers and business professional teams.
• Collaborate with attorneys, business development team members, and other members of the CMBDO organization to prepare content for distribution, optimize for visibility and engagement across web and email platforms; apply basic SEO and GEO principles to increase reach and performance.
• Manage multiple content projects simultaneously while meeting deadlines in a fast-paced environment.
• Serve as a senior-level editor, ensuring high editorial standards, consistency of voice and tone, and accuracy across all external-facing materials; ensure email insights, advisories, newsletters, and internal communications align with the firm's brand and strategic goals.
• Collaborate with website, events, design, and other marketing team members to coordinate and execute cross-channel campaigns.
• Contribute to content strategy and editorial planning in partnership with marketing and BD leadership.
• Review/update existing content as needed and repurpose high-performing or strategic content into evergreen assets that can deliver value across channels.
• Lead content planning and content audits; identify gaps, opportunities for repurposing, and lifecycle plans for evergreen vs. timely content; recommend content topics informed by practice goals, legal developments, and industry trends.
• Create and maintain content frameworks, templates, style briefs, and editorial guidelines that support consistent tone, structure, and reuse across teams.
• Support governance by documenting workflows, approval processes, and content ownership; ensure content meets compliance/conflicts requirements before publication.
• Train and advise attorneys, practice administrators, and content teammates on strategy, SEO, and best practices for creating client-facing content.

Benefits

• Choice of health and vision insurance plans
• 2 paid volunteer days for qualifying community service work
• Dental plan
• Fertility and adoption benefit
• Paid sabbatical after 13 years of service
• Tuition reimbursement
• Commuter benefits
• Retirement contribution

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level