Senior Marketing & Content Manager

Alter Domus•New York, NY

15h•$125,000•Hybrid

About The Position

As a world leading provider of integrated solutions for the alternative investment industry, Alter Domus (meaning “The Other House” in Latin) is proud to be home to 90% of the top 30 asset managers in the private markets, and more than 6,000 professionals across 24 jurisdictions. With a deep understanding of what it takes to succeed in alternatives, we believe in being different in what we do, how we work, and most importantly in how we enable and develop our people. Invest yourself in the alternative, and join an organization where you progress on merit, where you can speak openly with whoever you are speaking to, and where you will be supported along whichever path you choose to take. Find out more about life at Alter Domus at careers.alterdomus.com We are seeking a commercially astute Senior Marketing & Content Manager with deep private and commercial markets expertise to drive revenue growth through strategic content marketing. Your primary objective is to deliver measurable commercial impact by converting market insights into compelling content that accelerates sales cycles and drives customer acquisition. You will leverage your extensive knowledge of private markets dynamics—including private equity, private debt, real assets, and infrastructure—to create authoritative, commercially relevant content that resonates with sophisticated institutional investors and fund managers. This role demands a proven track record in translating complex market intelligence into high-performing commercial assets that generate qualified leads and close deals. Your deep understanding of commercial markets will enable you to identify emerging opportunities, anticipate client needs, and position our brand as the trusted advisor in the alternative assets ecosystem. You'll direct content production from ideation through execution, collaborating with specialist producers and external teams to deliver institutional-grade deliverables. You must excel at managing concurrent projects with commercial accountability, delivering ROI-focused results at pace within a high-growth environment. This position sits within the Alter Domus Marketing team and reports to the Global Head of Marketing.

Requirements

10+ years of B2B marketing experience specifically within private markets, fund services, asset management, or financial services—with demonstrable expertise in the commercial dynamics of alternative assets.
Deep commercial knowledge of private equity, private debt, real estate funds, infrastructure, or fund administration sectors, with proven ability to translate market intelligence into revenue-generating content.
Strong understanding of the commercial decision-making processes of institutional investors, fund managers, and CFOs in the private markets ecosystem.
Demonstrated success creating metrics-driven content strategies that deliver measurable commercial outcomes including pipeline growth, deal acceleration, and revenue attribution.
Proven team leader who drives commercial accountability, setting clear performance expectations for internal teams and external partners.
Exceptional storyteller with outstanding writing skills focused on creating commercially compelling B2B content for sophisticated financial services audiences.
Deep intellectual curiosity about private markets trends, commercial opportunities, and evolving client needs, with demonstrated ability to work autonomously in a commercial environment.
Commercially driven mindset with passion for optimizing performance through data and demonstrating clear ROI.
Strong stakeholder management skills with experience influencing senior commercial leaders and collaborating across sales, business development, and product teams.
Proficient in commercial marketing measurement tools including pipeline attribution, web analytics, SEO, and CRM platforms.
Collaborative and positive, with unwavering commitment to delivering commercial excellence and raising standards.

Responsibilities

Develop a commercially oriented content marketing strategy grounded in deep private markets knowledge, featuring sector-specific content pillars, an editorial calendar aligned to sales priorities, and a robust commercial measurement framework.
Continuously optimize content performance against revenue-focused KPIs including pipeline generation, lead quality, conversion rates, alongside engagement metrics.
Drive top-of-funnel lead generation with content that demonstrates sophisticated understanding of private markets trends, regulatory shifts, and commercial opportunities relevant to our target clients.
Partner with sales and business development teams to create sales enablement content that addresses specific commercial pain points across private equity, private credit, real assets, and fund administration sectors.
Design and execute high-impact commercial events and roundtables that facilitate deal flow and strengthen client relationships.
Produce data-driven thought leadership that showcases our deep market intelligence, supporting PR campaigns and establishing our commercial authority in key private markets segments.
Leverage market knowledge to identify content opportunities that address emerging commercial trends and position us ahead of competitors.

Benefits

We are committed to supporting your development, advancing your career, and providing benefits that matter to you.
Our industry-leading Alter Domus Academy offers six learning zones for every stage of your career, with resources tailored to your ambitions and resources from LinkedIn Learning.
Support for professional accreditations
Flexible arrangements, generous holidays, plus an additional day off for your birthday!
Continuous mentoring along your career progression
Active sports, events and social committees across our offices
24/7 support available from our Employee Assistance Program
The opportunity to invest in our growth and success through our Employee Share Plan
Plus additional local benefits depending on your location
Salary Range: For this role we offer a salary of $125,000 - $210,00+ depending on the skills and experience brought to the position. We encourage all candidates to apply and discuss the overall package with our recruitment team.
Equity in every sense of the word: We are in the business of equity, in every sense of the word. For us, this means taking action to ensure every colleague has equal opportunity, valuing every voice and experience across our organisation, maintaining an inclusive culture where you can bring your whole self to work, and making Alter Domus a workplace where everyone feels they belong. We celebrate our differences, and recognise that our success relies on diverse perspectives and experiences, as we work towards shared goals and a common purpose. We take pride in creating a workplace where all our people are empowered to be truly invested in the alternative and bring their whole selves to work.
We are committed to ensuring a welcomling recruiting and onboarding process for everyone. Please contact our hiring team if you require any accommodations to make our recruitment process more accessible for you. Alter Domus is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.