Senior Marketing Consultant - Campaign Implementation

Wells Fargo • Charlotte, NC

1d

About The Position

About this role: This role will drive the development, approval, and publishing of fresh, high-impact creative content across digital channels, with a focus on optimizing visibility and brand sentiment in GenAI-powered search platforms. This role is central to Wells Fargo’s transformation in AI search, ensuring our content is discoverable, relevant, and competitive across geographies and platforms. In this role, you will: Lead projects regarding the creation and rapid deployment of user-focused, high-quality content addressing top search queries (e.g., financial education, product reviews, general info). Collaborate with specialized vendors and internal teams to develop and maintain a coordinated content roadmap, consolidating and optimizing content across all digital properties. Ensure content is fresh, accurate, and aligned with GenAI search trends and platform requirements. Partner with technology teams to future-proof web platforms, ensuring all content is crawlable and responsive for LLMs (Large Language Models). Implement new industry standards (e.g., LLMS.txt tagging) and schema coding for enhanced AI discoverability. Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing Strategically collaborate and consult with peers, colleagues and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables

Requirements

• 4+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media), digital campaign management, content strategy, or SEO/SEM, preferably in financial services or a regulated industry.
• or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

• Demonstrated ability to leverage marketing and related technologies to drive improvements to marketing outcomes.
• Proven expertise in GenAI search optimization, content management systems, and web.
• Excellent project management and cross-functional collaboration abilities.
• Experience managing third-party partnerships and influencer campaigns is a plus.
• Understanding of growth marketing principles and marketing technology trends.
• Experience with financial services industry, products, and services.
• Leadership experience preferred.

Responsibilities

• Lead projects regarding the creation and rapid deployment of user-focused, high-quality content addressing top search queries (e.g., financial education, product reviews, general info).
• Collaborate with specialized vendors and internal teams to develop and maintain a coordinated content roadmap, consolidating and optimizing content across all digital properties.
• Ensure content is fresh, accurate, and aligned with GenAI search trends and platform requirements.
• Partner with technology teams to future-proof web platforms, ensuring all content is crawlable and responsive for LLMs (Large Language Models).
• Implement new industry standards (e.g., LLMS.txt tagging) and schema coding for enhanced AI discoverability.
• Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
• Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations, and policies related to marketing
• Strategically collaborate and consult with peers, colleagues and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees