Senior Marketing Consultant, Business Banking Brand, Content, and Digital
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About The Position
Wells Fargo is seeking a Senior Marketing Consultant to help support the execution of the Business Banking brand across marketing channels to drive awareness, engagement, and conversion. This role will aid in the management and execution of the Business Banking brand implementation across the enterprise, partnering cross-functionally on the seamless execution of upper funnel General Market and Hispanic marketing to ensure brand value, tone, and messaging integrated across all paid and owned channels. The consultant will also support the amplification of the brand with partners in public relations, experiential events, and/or influencers, and collaborate with partners to develop holistic learning agendas, reporting, and recommendations to influence strategies and roadmaps. In terms of digital execution, the role will help execute the rebuild of the Business Banking portion of the public website to drive engagement and incremental business checking growth across business customers. The consultant will work with experience optimization and partner teams to implement learnings from Adobe Target test plans tied to content, navigation, customer journey, and design improvements on the website. Additionally, the role will lead accessibility testing and remediation of defects of the digital properties to ensure compliance, and collaborate with analytics teams to enhance website tracking and deliver full funnel reporting dashboards. For content execution, the consultant will work with partners to develop a customer-first owned content library, manage maintenance, reviews, and approvals, and collaborate with SEO teams on optimization areas. The role also includes project management and leading the end-to-end marketing campaign management process, ensuring timely delivery of all approved assets. This position is critical in helping Business Banking deliver on goals in driving awareness, engagement, new customer growth, and deposit growth targets via effective development and implementation of targeted marketing campaigns and a best-in-class storefront on the website.
