Senior Marketing Communications Specialist
About The Position
Plan, develop, and execute external marketing communications and integrated campaigns that support brand awareness, lead generation, and member engagement. This role leads the development of external messaging frameworks and campaign narratives, ensuring consistency across traditional and digital channels including email, web, social media, advertising, and partner communications. This role also develops content informed by research and audience insights, monitors performance, and drives continuous improvement. The Senior Specialist works independently, oversees projects, and collaborates with internal teams, vendors, and agencies while staying current on market and industry trends.
Requirements
- Bachelor’s degree or equivalent experience
- Minimum 5 years of experience in marketing communications, campaign marketing, or integrated marketing
- Strong writing and editing skills across multiple formats
- Experience managing projects, timelines, and cross-functional teams
- Familiarity with brand management and audience segmentation
- Experience with social media platforms and marketing tools
- Strong communication, organizational, and problem-solving skills
- Ability to work independently and adapt to changing priorities
- Proficiency in Microsoft Office (Word, Excel, PowerPoint)
- Portfolio of writing or campaign work
Responsibilities
- Lead development of messaging frameworks, value propositions, and campaign narratives
- Translate business priorities into clear, audience-focused messaging
- Ensure brand consistency across all marketing channels
- Plan and execute integrated marketing campaigns (e.g., open enrollment, product launches)
- Develop content calendars, creative briefs, and campaign plans
- Coordinate with internal teams, vendors, and agencies
- Support paid and organic campaign execution
- Partner with performance team to align content with data insights
- Oversee messaging across email, web, social media, digital ads, and print
- Manage social media strategy and content execution
- Maintain editorial and campaign calendars
- Collaborate with teams to adapt messaging across channels
- Support press releases, media materials, and partner communications
- Ensure alignment between external messaging and brand positioning
- Track and analyze campaign performance (engagement, conversions, etc.)
- Apply insights to improve future campaigns and content strategies
- Support marketing events and cross-functional initiatives
- Assist with additional marketing projects as assigned
Benefits
- We focus on your health and pay 100% for your family's medical insurance and provide 20 days of paid personal time off during your first year!
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
