Senior Marketing & Communications Manager

Benjamin F Edwards & Co•Clayton, MO

14d•Onsite

About The Position

The Senior Marketing & Communications Manager is the primary steward of the Benjamin F. Edwards brand. This leader is responsible for the strategic development and execution of all firm-wide communications, ensuring that our "Client-First" philosophy and "Investments for Generations" tagline are consistently represented across all channels. This role manages a multi-disciplinary team of writers, designers, and digital coordinators to support our advisors, recruit new talent, and communicate with our shareholders.

Requirements

Strong leadership and management skills.
Excellent communications and critical thinking abilities.
Strong organizational skills and attention to detail.
Exceptional writing and storytelling skills, with the ability to capture the unique "voice" of the firm’s leadership.
Proven ability to translate complex financial concepts into emotive, personal, and professional messaging.
Strong knowledge of adobe suite and working knowledge word press.
A deep alignment with the Golden Rule and a commitment to high-integrity, high-character leadership.
Strong knowledge of adobe suite and working knowledge word press.
Working Experience Required: 10+ years’ related work experience in marketing or corporate communications, preferably within the financial services industry.
Minimum Education Required: Bachelor’s degree in marketing, communications, journalism, or a related field.
Minimum Required: Series 24 or the ability to attain within the first 12 months.

Responsibilities

Lead the long-term brand strategy for Benjamin F. Edwards and its affiliated brands (e.g., Edwards Wealth Management RIA).
Oversee all advertising efforts, including regional campaigns (airport, print, and digital) and firm-wide brand awareness.
Direct digital marketing initiatives, including the corporate website and the firm’s social media presence.
Advisor Marketing: Develop tools and content (videos, brochures, digital assets) that help FAs grow their individual practices and deepen client relationships.
Recruiting Marketing: Partner with the Recruiting team to create compelling messaging and campaigns that introduce prospective advisors to the Edwards culture and value proposition.
The Edwards Store: Oversee the firm’s internal portal for branded merchandise and marketing collateral.
CEO & Executive Communications: Serve as the primary speechwriter and communications strategist for the CEO and Executive Committee (internal memos, firm-wide videos, and annual letters).
Shareholder Communications: Manage the drafting and distribution of quarterly and annual reports and other sensitive shareholder materials. Coordinate the executives’ annual shareholder presentations.
Public & Media Relations: Act as the firm’s primary point of contact for media inquiries and industry publications to elevate the firm’s public profile.
Provide mentorship and creative direction to a high-performing team, including Graphic Designers, Writers, and Digital Marketing Coordinators.
Manage external agency relationships and vendor partnerships (e.g., advertising, print, and digital marketing).
Oversee the marketing budget, ensuring maximum ROI across all spend categories.
Monitor key performance metrics to evaluate effectiveness of firm campaigns, brand awareness, digital engagement, etc.
Prepare and maintain reports for executive leadership on marketing impact and opportunities.