Senior Marketing Communications Manager - Core

Dover Corporation • Saint Paul, MN

289d • $120,000 - $145,000

About The Position

As a Senior Marketing Manager at CPC, you will play a pivotal role in shaping our organization's success. You will work closely with our dedicated teams to develop effective solutions that align with CPC's strategic goals. This is more than just a job; it's an opportunity to grow, learn, and thrive in a supportive environment.

Requirements

• Bachelor's degree in marketing or business or commensurate experience.
• MBA preferred.
• 15+ years of business-to-business manufacturing experience with multiple sales channels.

Nice To Haves

• Experience with language translation preferred.
• Experience leading video production projects (promotional and instructional) for web use preferred.

Responsibilities

• Apply expertise in current and emerging online and interactive advertising and promotional opportunities for business units, new product initiatives and corporate brand awareness.
• Define, manage and execute online marketing strategies, including email campaign management and search engine marketing.
• Partner with other departments and vendors to design and implement website enhancements to improve the customer experience.
• Collaborate with business units and sales to refine strategies most effective for individual segments.
• Measure, analyze and identify opportunities for optimizing email and search marketing results.
• Define appropriate marketing measures including web site traffic, on-line lead generation and UI analysis, and brand awareness.
• Manage corporate public relations program and work with Business Units to develop strategic PR materials to increase brand awareness and maintain position of expertise within targeted industries.
• Drive the creation of web, print, email, newsletter and sales tool content within business units.
• Leverage resources, coordinate translation, and develop regional and market specific strategies.
• Test and refine Google campaigns.
• Manage corporate brand including trademark and copyright protection.
• Manage outside support agencies and contractors as needed to support business goals.
• Adhere to all safety regulations.
• Demonstrate support of core values.
• Perform other job duties as assigned to meet business needs.

Benefits

• Medical, Dental, Vision, HSA, FSA, Life Insurance, company-paid Long-Term & Short-Term Disability, Paid Parental Leave, and wellness offerings including onsite gym.
• Generous company match, Profit-Sharing, Automatic Enrollment & Contributions.
• Salary range of $120,000-$145,000.
• Bonus eligibility.
• Travel up to 5%; Domestic and international.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Machinery Manufacturing
• Education Level: Bachelor's degree